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The SSM Blog
Shelley is a well-known digital marketer and SEO expert. Her SSM blog covers SEO, PPC, SEM, digital marketing, social media, and analytics. Get important updates and tips that improve your business.
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Optimizing Email Marketing for SEO
Optimizing email marketing for SEO involves making sure that your email campaigns are search engine friendly and can make a difference....
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Jan 24, 20242 min read
Use these 2024 SEO Tactics to Improve your Visibility
Creating resource articles, blog posts, or new landing pages aims to boost site traffic and attract potential partners. Read more . . .
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Dec 19, 20233 min read
Keyword Mistakes: 8 common mistakes you can easily avoid.
These are easy keyword fixed. Avoid these 8 keyword mistakes to help your SEO
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Sep 25, 20236 min read
There is more to SEO than Keywords
SEO involves more than just keywords. Keywords play an essential role in various elements, including headings, URLs, content, internal links
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Sep 23, 20236 min read
What is Digital Marketing?
Digital marketing, or online marketing, refers to marketing activities targeting consumers using digital channels. It includes all online ma
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Jul 25, 20235 min read
2023 Google Ranking Factors
Did you know that Google uses more than 200 factors to rank websites? Google uses ranking factors to figure out how well the content of...
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Apr 28, 202311 min read
Ways to Increase your Ranking in Google
According to Google, more than 200 ranking factors are considered when determining if a webpage is the best fit for a search query. Some...
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Dec 18, 20224 min read
GA4 and Google Ads: What Do You Need to Know?
Ga4 and Google Ads go hand in hand. With GA4 you can track events from your Google Ads and so much more
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Dec 12, 20223 min read
What is a Persona and How do I use it?
What is a persona? A fictional persona known as a UX (user experience) persona serves to represent your target audience. Personas are a...
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Nov 21, 20226 min read
Ways to Improve your SEO Rankings in 2023
SEO rankings are a tricky business. Google makes over 3000 algorithm changes per year. SEO isn’t something that you learn once, and it’s...
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Dec 31, 20213 min read
How to use NextDoor for Business
Nextdoor is a simple social networking website through which you can promote your business to specific nearby communities. The Nextdoor...
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Sep 15, 20213 min read
Benefits of using Hashtags on Instagram 2024
Using hashtags on Instagram offers multiple benefits for visibility, engagement, and overall brand growth,
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Mar 29, 20213 min read
Website Audit Reports: Important Inventory
Website Audit Reports provide valuable information about your website. The key to being found on the Internet is your website, and your...
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Jan 20, 20213 min read
SEO for Beginners
Once you know what they want, now you can focus on how to deliver it so that search engines, like Google, will find your webpage. What is...
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Jan 15, 20212 min read
Ways to Improve your SEO rankings in 2020
SEO rankings are tricky business. Google makes over 3000 algorithm changes per year. SEO isn’t something that you learn once, and it’s...
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Oct 15, 20203 min read
Six Strategic SEO Decisions to Make Before Web Design
Strategic SEO decisions to make before you begin web design? Absolutely. Each one will make a massive difference in your SEO rankings,...
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Jul 20, 20203 min read
How Duplicate Content Affects SEO Ranking
There are many ways how duplicate content affects your SEO ranking, and not one of them is good. It is not good when duplicate content is...
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Jul 20, 20204 min read
SEO Rankings: Improve yours in 2020
SEO rankings decisions should be made prior to development SEO rankings are tricky business. Google makes over 3000 algorithm changes...
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May 17, 20203 min read
SEO 101: Search Engine Basics
What is the definition of SEO? Short for Search Engine Optimization; “The process of maximizing the number of visitors to a particular...
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Jan 26, 20203 min read
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