What Is Digital Marketing?
Digital marketing description
Digital marketing, also called "online marketing," is any kind of marketing that uses digital means to reach customers. It includes all online marketing strategies used through digital means to reach business and marketing goals.
One big benefit of online marketing over traditional marketing is that you can collect and examine data in real time. Digital marketing teams can reach their business and marketing goals by making choices based on data.
Digital marketing channels
In the modern world we live in now, there are many ways to do business. Each of these outlets comes with its own set of pros and cons.
Let's take a look at different platforms and what they can offer.
Social media marketing: This helps companies spread the word about their business, connect with customers, and drive traffic to their website. It is a great way to keep people up to date on new goods, services, or news.
Content marketing: This helps you find, connect with, educate, and entertain potential customers so you can earn their trust and loyalty. When done right, content marketing can also be used as direct marketing. It can be written in blog pieces, made into movies, or put into infographics.
Search engine optimization: or SEO, makes a website more visible in search engine results, which brings in more visitors and leads. SEO is a great way to build your brand's recognition and reach the right people., or SEO, makes a website more visible in search engine results, which brings in more visitors and leads. SEO is a great way to build your brand's recognition and reach the right people.
Email marketing: Email marketing is one of the best ways to find new customers and keep old ones by sending them information that is fresh and useful.
Video marketing: YouTube alone gets more U.S. people ages 18–49 than any television network. Video marketing is a digital marketing method that is becoming more and more popular. It offers material that keeps customers interested and ranks high on search engine results pages.
Mobile marketing includes mobile advertising ads, SMS messages, push updates, in-app ads, QR codes, and more.
Influencer marketing is when you pay influencers to promote your business and get your product word out to more people.
Partnerships and affiliate marketing: In partnerships and affiliate marketing, you make a deal with a program or service company and share/earn a commission for selling and bringing in new customers.
Search engine marketing, like Google ads, is a type of online advertising used to get people to visit websites and sales pages.
Digital business benefits
Digital marketing should be a big part of every business's marketing plan for a number of reasons. Among the benefits are:
It's easy to grow.
It is good value for money.
It gives you a straight way to talk to your customers.
Results can be measured and examined quickly and in a clear way.
It gives you a chance to learn from your users, the business, and other people in your field.
Digital marketing basics
Digital marketing is all about getting in touch with people through digital media. Here are some simple things to remember about internet marketing.
Start with research. Do research to get to know your customers and find out how they act online and where they hang out.
Start on a small number of sites where your customers spend the most time. Rather than sharing your time and money thinly, put your time and money into the sites that will bring you the most gain. Think about advertising that is already there.
Offer value with your content: Use the 80/20 rule when making material and sharing it. You should spend 80% of your time helping your customers and 20% of your time telling people about your business and goods.
Look at how things went: Using digital marketing analytics tools, you can track how well your marketing campaigns are doing across all of your marketing platforms.
Stay nimble: Frequently update your marketing tools and methods, and use marketing templates to help you plan, handle, and carry out marketing projects.
Be consistent: Keep your brand's message and style the same over time to make it easy for customers to know your brand.
Examples of digital marketing
One useful way to improve your digital marketing skills is to look at cases of digital marketing that has worked well. Even though it's not a good idea to copy and paste another company's methods, you can put together different ideas to make a unique business plan.
Here are three examples of how digital marketing works:
Uber
The app for sharing rides Since its first ride in 2010, when it was first introduced, Uber has changed the cab service business. Uber's main digital marketing platforms are Facebook, Instagram, and Twitter. It uses social media to talk to customers and spread positive, inclusive messages about connection and social awareness. Customers feel more connected to a brand if it ties its messages to things that are important to them.
Netflix
Netflix, an app for watching movies online, is now available in 190 countries around the world. Netflix interacts with its customers on Facebook, Twitter, Pinterest, YouTube, and Instagram, among other social media sites. "Netflix and chill" has become a common term all over the world. The brand makes fun, relatable, and culturally relevant social content, and sometimes uses votes to get customer feedback on how to improve its products.
The Dollar Shave Club
This small shaving company got the public's attention with its funny digital marketing, and in 2016, Unilever bought it for $1 billion. Since they started in 2011, over 22 million people have watched their funny launch movie on YouTube.
With effective and consistent digital marketing strategies, these three brands were able to build widely successful companies that stood out from their competitors. You can start making your digital marketing plan by using these examples as ideas.
Using the examples and tips for digital marketing given above, you're well on your way to making digital marketing plans and programs that help your organization get closer to its goals.
Email marketing: Email marketing is one of the best ways to find new customers and keep old ones by sending them information that is fresh and useful.
Video marketing: YouTube alone gets more U.S. people ages 18–49 than any television network. Video marketing is a digital marketing method that is becoming more and more popular. It offers material that keeps customers interested and ranks high on search engine results pages.
Mobile marketing includes mobile advertising ads, SMS messages, push updates, in-app ads, QR codes, and more.
Influencer marketing is when you pay influencers to promote your business and get your product word out to more people.
Partnerships and affiliate marketing: In partnerships and affiliate marketing, you make a deal with a program or service company and share/earn a commission for selling and bringing in new customers.
Search engine marketing, like Google ads, is a type of online advertising used to get people to visit websites and sales pages.
Contact Shelley's Social Media, LLC today to start your Digital Marketing Strategy and get the results you want.