Social Media Marketing 2024
Social Media Marketing trends as of January 2024, while I can provide a general overview of social media marketing trends up to January....
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Shelley Iverson
- Jul 25, 2023
- 5 min
What is Digital Marketing?
Digital marketing, or online marketing, refers to marketing activities targeting consumers using digital channels. It includes all online ma
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Shelley Iverson
- Jan 24, 2023
- 4 min
LinkedIn Marketing Strategy Tips for 2023
LinkedIn Marketing Strategy Tips for 2023- To connect with the 875 million users of the platform, more than 59 million businesses
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Shelley's Social Media
- Jan 2, 2023
- 3 min
The Importance of Social Media for Business
No matter who you are, a small business, or an international company, you need a social media presence. It is an effective way to reach...
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Shelley Iverson
- Nov 21, 2022
- 6 min
What is a Persona and How do I use it?
What is a persona? A fictional persona known as a UX (user experience) persona serves to represent your target audience. Personas are a...
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Shelley Iverson
- Nov 5, 2021
- 3 min
3 Ways To Use TikTok For Business
TikTok is revolutionizing online entertainment and becoming the go-to social community for people across the globe. But that’s not all....
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Shelley Iverson
- Sep 18, 2021
- 4 min
How to Get Verified on Twitter in 2021: An Ultimate Guide for Marketers
If you are an active user of Twitter for a business account, you will need to take your account a step further by getting verified on...
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Shelley Iverson
- Aug 25, 2021
- 3 min
When Should You Begin Marketing for The Christmas Season?
When should you begin marketing for the Christmas season? That is a great question, especially since the 2021 Christmas season is here....
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Shelley Iverson
- Jul 30, 2021
- 3 min
5 Social Media Myths to Leave Behind in 2021
According to Statista, in 2021, over 3.7 billion people worldwide are on social media. There is a social platform for just about...
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Shelley Iverson
- Mar 29, 2021
- 2 min
Benefits of using Hashtags 101
The # symbol and the words behind it are all about organization. This is how followers find you, and you spark engagement. The hashtag...
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Shelley Iverson
- Jan 31, 2021
- 4 min
Good Subject Lines for Emails
It can make or break your newsletter. It can make or break your marketing campaign. The subject line of your email is so important...
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Shelley Iverson
- Nov 20, 2020
- 4 min
10 Reasons Your Business Should Use LinkedIn
LinkedIn can be a powerful tool for individuals and companies looking to make new connections, generate leads, and build their brand....
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Shelley Iverson
- Nov 9, 2020
- 2 min
Explaining How Google Ads Work
How Google Ads Work is tough to explain. Some oversimplify it, and others complicate it.
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Shelley Iverson
- Nov 1, 2020
- 2 min
Social Media Presence Is Necessary
To Begin: Social Media presence is imperative in today’s world. Why do you need to have a personal Facebook and a business account? Why...
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Shelley Iverson
- Oct 2, 2020
- 2 min
The New Facebook Sucks- Or Does It?
People are very angry with the new Facebook algorithm. It has cut the friends on their feed drastically. The Frenzy: The new Facebook has...
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Shelley Iverson
- Jul 20, 2020
- 3 min
Delete Tweets! No Halloween Haunts
Should I be concerned and delete tweets from my Twitter Feed? We suggest you delete tweets that are older than 12 months. There are...
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Shelley Iverson
- Mar 9, 2020
- 2 min
What to Put in Your COVID-19 Statement
sanitizer COVID-19 Statements: Over the past few days, we’ve put up a few COVID-19 statements on client websites. No two of them are the...
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Shelley Iverson
- Feb 14, 2020
- 2 min
Avoid These Posts on LinkedIn
There are certain posts you should avoid on LinkedIn. LinkedIn is described as the world’s largest professional network with over...
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Shelley Iverson
- Jan 4, 2020
- 8 min
What’s Trending in Social Media in 2020?
Stay up to date with what is trending in Social Media in 2020. Technology changes and social media evolves. We see it all the time! The...
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Shelley Iverson
- Dec 18, 2019
- 3 min
New Facebook Algorithm: Make It Work
There is a new Facebook algorithm that controls what we see online; it’s always changing and can now flag your account if you are...
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