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The SSM Blog
Shelley is a well-known digital marketer and SEO expert. Her SSM blog covers SEO, PPC, SEM, digital marketing, social media, and analytics. Get important updates and tips that improve your business.
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Shelley's Top 3 Tips for Choosing the Right Influencer
Finding the right influencer isn’t about follower counts — it’s about real connections. In this blog, learn Shelley’s top 3 tips for choosing influencers who fit your brand’s personality, have strong engagement rates, and create authentic content that drives results.
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Apr 282 min read


The Secret Sauce Behind Influencer Marketing for Small Businesses
Small Business Influencer Marketing Guide: Expert Tips & Strategies"Meta Description: "Discover how small businesses can leverage influencer marketing effectively. Learn proven strategies, costs, and tips for successful influencer partnerships.
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Apr 272 min read


Big News for Your Facebook Live Videos: What You Need to Know! 📲🎥
Stay ahead of Facebook’s new Live video policy! Learn how to save, download, and preserve your content before it disappears.
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Mar 23 min read


November Social Media Content Ideas 2024
Here are some social media content ideas for November 2024, tailored to seasonal themes, trending topics, & unique events of the month. Read
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Oct 27, 20243 min read


Scam Security Features in Instagram
Instagram has recently introduced some new measures to enhance security for its users. These measures include new alerts for suspicious prof
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Mar 14, 20241 min read


Social Media Marketing 2024
Social media marketing involves using social media platforms to connect with your audience, build brand awareness,& promote products . . .
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Jan 24, 20242 min read


What is Digital Marketing?
Digital marketing, or online marketing, refers to marketing activities targeting consumers using digital channels. It includes all online ma
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Jul 25, 20235 min read


LinkedIn Marketing Strategy Tips for 2023
LinkedIn Marketing Strategy Tips for 2023- To connect with the 875 million users of the platform, more than 59 million businesses
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Jan 24, 20234 min read


The Importance of Social Media for Business
No matter who you are, a small business, or an international company, you need a social media presence. It is an effective way to reach...
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Jan 2, 20233 min read


What is a Persona and How do I use it?
What is a persona? A fictional persona known as a UX (user experience) persona serves to represent your target audience. Personas are a...
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Nov 21, 20226 min read


3 Ways To Use TikTok For Business
TikTok is revolutionizing online entertainment and becoming the go-to social community for people across the globe. But that’s not all....
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Nov 5, 20213 min read


How to Get Verified on Twitter in 2021: An Ultimate Guide for Marketers
If you are an active user of Twitter for a business account, you will need to take your account a step further by getting verified on...
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Sep 18, 20214 min read


When Should You Begin Marketing for The Christmas Season?
When should you begin marketing for the Christmas season? That is a great question, especially since the 2021 Christmas season is here....
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Aug 25, 20213 min read


5 Social Media Myths to Leave Behind in 2021
According to Statista, in 2021, over 3.7 billion people worldwide are on social media. There is a social platform for just about...
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Jul 30, 20213 min read


Benefits of using Hashtags on Instagram 2024
Using hashtags on Instagram offers multiple benefits for visibility, engagement, and overall brand growth,
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Mar 29, 20213 min read


Good Subject Lines for Emails
It can make or break your newsletter. It can make or break your marketing campaign. The subject line of your email is so important...
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Jan 31, 20214 min read


10 Reasons Your Business Should Use LinkedIn
LinkedIn can be a powerful tool for individuals and companies looking to make new connections, generate leads, and build their brand....
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Nov 20, 20204 min read


Explaining How Google Ads Work
How Google Ads Work is tough to explain. Some oversimplify it, and others complicate it.
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Nov 9, 20202 min read


Social Media Presence Is Necessary
To Begin: Social Media presence is imperative in today’s world. Why do you need to have a personal Facebook and a business account? Why...
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Nov 1, 20202 min read


The New Facebook Sucks- Or Does It?
People are very angry with the new Facebook algorithm. It has cut the friends on their feed drastically. The Frenzy: The new Facebook has...
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Oct 2, 20202 min read
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