2023 Google Ranking Factors
Did you know that Google uses more than 200 factors to rank websites? Google uses ranking factors to figure out how well the content of...
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Shelley's Social Media
- Dec 18, 2022
- 4 min
Ways to Increase your Ranking in Google
According to Google, more than 200 ranking factors are considered when determining if a webpage is the best fit for a search query. Some...
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Shelley Iverson
- Dec 12, 2022
- 3 min
GA4 and Google Ads: What Do You Need to Know?
GA4 will now be replacing Universal Analytics (otherwise called GA3) as the default version of Google Analytics. And starting July 1st,...
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Shelley Iverson
- Nov 21, 2022
- 6 min
What is a Persona and How do I use it?
What is a persona? A fictional persona known as a UX (user experience) persona serves to represent your target audience. Personas are a...
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Shelley Iverson
- Dec 31, 2021
- 3 min
Ways to Improve your SEO Rankings in 2023
SEO rankings are a tricky business. Google makes over 3000 algorithm changes per year. SEO isn’t something that you learn once, and it’s...
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Shelley Iverson
- Sep 15, 2021
- 3 min
How to use NextDoor for Business
Nextdoor is a simple social networking website through which you can promote your business to specific nearby communities. The Nextdoor...
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Shelley Iverson
- Mar 29, 2021
- 2 min
Benefits of using Hashtags 101
The # symbol and the words behind it are all about organization. This is how followers find you, and you spark engagement. The hashtag...
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Shelley Iverson
- Jan 20, 2021
- 3 min
Website Audit Reports: Important Inventory
Website Audit Reports provide valuable information about your website. The key to being found on the Internet is your website, and your...
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Shelley Iverson
- Jan 15, 2021
- 2 min
SEO for Beginners
Once you know what they want, now you can focus on how to deliver it so that search engines, like Google, will find your webpage. What is...
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Shelley Iverson
- Oct 15, 2020
- 3 min
Ways to Improve your SEO rankings in 2020
SEO rankings are tricky business. Google makes over 3000 algorithm changes per year. SEO isn’t something that you learn once, and it’s...
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Shelley Iverson
- Jul 20, 2020
- 3 min
Six Strategic SEO Decisions to Make Before Web Design
Strategic SEO decisions to make before you begin web design? Absolutely. Each one will make a massive difference in your SEO rankings,...
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Shelley Iverson
- Jul 20, 2020
- 4 min
How Duplicate Content Affects SEO Ranking
There are many ways how duplicate content affects your SEO ranking, and not one of them is good. It is not good when duplicate content is...
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Shelley Iverson
- May 18, 2020
- 3 min
SEO Rankings: Improve yours in 2020
SEO rankings decisions should be made prior to development SEO rankings are tricky business. Google makes over 3000 algorithm changes...
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Shelley Iverson
- Jan 26, 2020
- 3 min
SEO 101: Search Engine Basics
What is the definition of SEO? Short for Search Engine Optimization; “The process of maximizing the number of visitors to a particular...
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