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The SSM Blog
Shelley is a well-known digital marketer and SEO expert. Her SSM blog covers SEO, PPC, SEM, digital marketing, social media, and analytics. Get important updates and tips that improve your business.
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Human Strategy Beats AI
AI can copy, but it can’t connect. Real marketing takes human insight, accountability, and strategy that adjusts in real time. At Shelley’s Social Media, we build plans that actually work, grounded in data, experience, and relationships. Learn why showing up, paying attention, and partnering with real people beats automation every time.
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Oct 82 min read


Myths That Keep You Stuck (And Broke.)
Think your business is too small for SEO? That’s the biggest myth keeping owners invisible — and broke. Google doesn’t care about your payroll; it cares about relevance, consistency, and showing up where your customers are searching. This post breaks down why size doesn’t matter in SEO, how small businesses can outsmart big brands, and the scrappy strategies that actually get you ranked in 2025.
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Aug 272 min read


SEO Contract Questions
Before you sign an SEO contract, make sure you know what you’re agreeing to. Ask who owns the content, what happens if you cancel early, how deliverables are explained, and whether monthly accountability is included. Too many small businesses get stuck paying for pretty reports with no real strategy. Protect yourself, ask the right questions, and know exactly what’s in the contract before you commit.
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Aug 193 min read


Is Your SEO Report Fake?
Most SEO reports are smoke and mirrors — stuffed with buzzwords, charts, and fluff that don’t actually tell you what’s working. A real SEO report should explain traffic, rankings, conversions, and action steps in plain English, not bury you in jargon. This checklist helps small business owners spot the difference between a fake, box-checking PDF and a report that drives results.
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Aug 114 min read


Wix SEO Truth
Heard someone say your Wix site can’t rank? That’s not true — and it’s not your platform’s fault. If your site isn’t showing up, it’s because the SEO strategy wasn’t there. In this post, I break down what actually matters in 2025: visibility across platforms, real content, and strategy that works. You don’t need to rebuild your site. You need to rebuild your approach.
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Jul 283 min read


The Myth: “Wix Can’t Rank”
Heard that Wix can’t rank on Google? That’s just not true. I’ve been getting Wix sites on page one since 2016. It’s not the platform. It’s how your site’s set up. In this post, I break down what actually matters for SEO and why rebuilding your site might be a waste of time. Before you spend thousands on a redesign, send me your site. I’ll tell you straight up what’s working and what’s not.
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Jul 223 min read


Google Doesn’t Cold Call
In the digital marketing landscape, spotting SEO scams can be challenging. Many businesses fall victim to cold calls promising rapid results, only to be left disappointed. In this blog post, we'll explore the key red flags to identify scam SEO offers, such as unrealistic promises, pressure tactics, and vague language. You'll learn how to differentiate between legitimate professionals and fraudulent schemes, ensuring your investment in SEO is safe and effective. Arm yourself w
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Jun 183 min read


Shelley's Top 3 Tips for Choosing the Right Influencer
Finding the right influencer isn’t about follower counts — it’s about real connections. In this blog, learn Shelley’s top 3 tips for choosing influencers who fit your brand’s personality, have strong engagement rates, and create authentic content that drives results.
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Apr 282 min read


Facebook Groups for Marketing: Why Your Brand Needs to Jump In Now
Discover why Facebook Groups are the best marketing tool in 2024. Boost engagement, build trust, and drive sales!
If you are not using Facebook Groups for marketing, you're missing out BIG time. 🤯Forget boring ads — today, real magic happens inside communities. Companies are creating real connections, gathering insights, and driving sales more naturally than ever through Facebook Groups.make yours a success! 🔥 #Marketing
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Mar 283 min read


Reddit: The Hidden Gem of Brand Discovery and SEO 🚀🔥
Reddit is a goldmine for brands! 🚀 Tap into real conversations, boost SEO, and drive trust with engaged communities. 🔥 #MarketingTips
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Mar 253 min read


How Digital Marketing Helps Businesses Navigate Tariffs & Uncertainty
Tariffs & uncertainty got you stressed? Discover how digital marketing can help your business adapt, grow, and stay competitive! 🚀
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Mar 113 min read


Search Volume:
Master search volume to boost your brand! Learn how to find the right keywords & rank higher with smart SEO strategies. 🚀 #Marketing
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Feb 202 min read


Internet Marketing Tips & Tricks:
Master internet marketing with fun tips from Shelley's Social Media! Boost SEO, social, email & ads—let’s grow your brand! 🚀
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Feb 123 min read


How to Market Your Mobile App: A Step-by-Step Guide to Boosting Visibility and Downloads
Learn how to market your mobile app effectively with strategies like pre-launch campaigns, ASO, social media promotion, and paid ads to boos
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Dec 18, 20244 min read


Choosing the Right App for Your Business: A Guide to Finding the Perfect Fit
Not sure which mobile app type suits your business? Explore the best options to boost customer engagement, streamline operations, & grow you
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Dec 12, 20244 min read


Why Do Businesses Need a Mobile App?
Mobile apps enhance customer engagement, streamline operations, and boost sales by offering personalized experiences, offline functionality,
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Nov 26, 20243 min read


Competitor Analysis Checklist 2024
A competitor analysis is essential for understanding your market, staying ahead of trends, and identifying ways to differentiate your
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Nov 3, 20243 min read


AI in the Digital Marketing Landscape
Digital Marketing Ecosystem One major challenge is the increasing complexity of the digital marketing ecosystem, which includes the rise...
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Jul 11, 20244 min read


Digital Marketing Guide 2024
Using digital marketing involves leveraging online channels and platforms to promote products, services, or brands. Here's a general guide o
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Feb 1, 20243 min read


Improving Your Online Visibility on LinkedIn
Improving your online visibility on LinkedIn involves optimizing your profile, engaging with your network, and sharing relevant content....
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Jan 30, 20242 min read
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