When you create resource articles, blog entries, or new landing pages, you do it to increase traffic to your site and attract prospective new partners. Effective SEO methods are required to do this. With a new year approaching, we thought we'd look at SEO ideas and methods to remember in 2024. Here's what you need to know to increase the number of people who see your work.
Sites that load quickly and effectively offer a better user experience. Because search engines strive to provide the greatest possible experience, SEO will always favor sites that load quickly. Examine your load times! We like Pingdom to test site speed. It’s free and accurate
Backlinks are essential
Backlinks to trustworthy sites should be included if you want your site to appear trustworthy in the eyes of search engines. Avoid spammy links if you prefer quality over quantity! You want relevant, high-quality backlinks. You can get these backlinks by contacting high-scoring websites in your field to link to your site. It's not a terrible idea to run a backlink audit on the backlinks you already have. Backlinko provides an excellent audit template.
Improve Your Media
A good user experience is enhanced by visual assets such as infographics, movies, and a large number of photos. Nobody wants to look at plain text on a page. Just be sure you use optimized pictures to reduce load time and alt text for greater accessibility. If you don't have any images, you may find high-quality stock photos and videos on Shutterstock.
Research Your Keywords
This is basic SEO, but those keywords are still important!
Keyword research assists you in determining which keywords to target and provides vital insight into the questions that your target audience is searching for on Google. The insights you may gain from these actual search phrases can assist inform both your content strategy and your overall marketing plan. You can utilize tools like Google Keyword Planner to ensure you're utilizing the proper words to attract the attention of search engines and its users.
AI can be your friend.
Everything we know about SEO is changing as a result of the emergence of AI, and those who go out of their way to comprehend it now will flourish. AI will begin to create stronger SEO strategies, it will be critical in determining user intent, and it is already being employed in link building! In this post, Hubspot discusses the usage of AI in SEO in great detail.
Meta descriptions are often overlooked and shouldn’t be.
This is the text that displays beneath your headline when your page appears in a list of search engine results. You must ensure that this description includes your major keyword and entices the reader to click on it. It's similar to the preheader in your emails. It may not appear to be significant, but a good one can make all the difference.
People must be able to navigate your website. A good navigation architecture will be appealing to both users and search engines. Those connections make a difference. Take advantage of opportunities to link to your own material in order to make your site appear more complete and connected.
SEO approach will evolve in tandem with your prospects' wants. Making sure you have a good grasp on the fundamentals while also keeping your finger on the pulse of fresh developments will be key to your SEO success. With AI becoming more common, things will begin to move quickly, so be sure you keep up now so you don't struggle to catch up!
When you already have a lot on your plate, SEO is just one more thing to worry about. It's something we're familiar with and can do for you, along with dozens of other little, time-consuming tasks that we can automate, manage with our qualified staff, or commit to AI.