Search Engine Optimization
What the Hell is SEO?
SEO stands for Search Engine Optimization and no, it’s not just keywords and blog posts anymore. In 2025, if your SEO strategy isn’t reaching Google, Reddit, TikTok, ChatGPT, and voice search, you’re already behind.
Search isn’t just one platform anymore. Visibility means showing up where people are actually looking and where AI is pulling answers. That means structured data, site health, directory listings, Google Business, Reddit threads, social signals, local trust, backlinks, and content that doesn’t sound like a robot wrote it.
That’s where we come in.
Our SEO packages are built for real-world businesses that need to be found — not inflated agency fluff or Fiverr nonsense. We’re talking hands-on, no-BS strategy, executed by people who know what works right now. Whether we’re fixing your foundation or growing your reach, we get your business visible across platforms and we don’t waste your time.
Premium SEO
Package
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Full Site + On-Site SEO Review
Site structure, speed, crawl health, UX/UX audit (monthly)
→ 1 full audit per month — includes priority issue flagging and top 5 fixes addressed
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Content & Keyword Strategy
Monthly keyword research and optimization
→ 10–20 keywords researched/month with 2 primary keywords targeted per blog or page
→ 2 core pages optimized each month (content + meta)
4 SEO blog posts (500+ words) crafted to rank on Google and engage across social/AI
→ 1 blog per week, uploaded and optimized for SEO + social resharing
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Local + Cross-Platform Visibility
Google Business optimization
→ Posts, Q&A, keyword integration, and image updates 2x/month
Directory sync and monitoring (Nextdoor, Yelp, Bing, Apple, etc.)
→ Maintain/update presence on 10+ directories
→ Monthly NAP (name-address-phone) consistency check
Pinterest & Reddit strategy support (if relevant to niche)
→ 1x/month content or engagement support per platform (rotating based on fit)
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Backlink + Authority Growth
Backlink strategy and outreach (1–2 links/month minimum)
→ 1–2 manual outreach campaigns per month for backlink placements
Citation building + content-based linking
→ Includes business citations and blog-to-blog linking when strategic -
Technical SEO
Meta title/description cleanup (up to 20 pages)
→ Full audit and edits for top 20 ranking targets across your site
Alt tags, internal links, robots.txt, sitemap updates
→ Image alt tags for top 20 images/month
→ Internal linking improvements on 10–15 key pages/month
→ Robots.txt and sitemap submitted or reviewed 2x/month
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AI + Social-Aware Search Signals
Ensure content is readable + indexable by ChatGPT, TikTok, and other discovery engines
→ Structured content format used for all blog and page content
→ Internal linking and markup aligned for AI visibility
Social signals from 1 platform (Facebook or LinkedIn) — post 2x per week
→ 8 branded SEO-relevant social posts/month to build signal strength
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Analytics + Strategy
GA4 and event tracking setup
→ Initial setup includes 3 tracked events (CTA clicks, form submissions, scroll)
→ Reviewed quarterly
Monthly analytics report
→ Easy-to-read breakdown of keyword rankings, traffic, and user behavior
1 monthly strategy call
→ Up to 60 minutes — includes performance review and next steps
This package's time allotment is up to 40 billable hours per Month. This means we address the immediate concerns first and then the secondary concerns as the designated hours allow.
Don't understand the terminology? That is okay, we have list of the terms and a brief description.
Pricing:
1 Year Term
$2800/Mo + $2400 One-Time Setup Fee - 1-Year Contract Required
6 Month Term
$2500/Mo + $2400 One-Time Setup Fee - 6-Month Contract Required
3 Month Term
$2300/Mo + $2400 One-Time Setup Fee - 3- Month Contract Required
Plus SEO
Package
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Full Site + On-Site SEO Review
On-site analysis — bi-monthly
→ 1 detailed audit every other month focused on performance, crawlability, and priority errors
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Usability + Content Strategy
Usability analysis — bi-monthly
→ Mobile, speed, and UX/UI audit every 60 days with top 3 fixes applied
Keyword research — bi-monthly
→ 5–10 keywords researched every 60 days
→ 1 core page optimized monthly
2 SEO blog posts (500+ words) per month
→ Written and optimized to boost search + visibility across platforms
Keywords optimized — 1x per month
→ Strategic use in blog content, headers, meta, and target page
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Local + Cross-Platform Visibility
Google Analytics setup (includes 1 GA4 event)
→ One-time event tracking for a key conversion (click, scroll, form)
Monthly competitor research and report
→ Includes keyword gaps, content trends, and ranking benchmarks
Robots.txt and sitemap.xml — updated 1x per month
→ Submitted to search engines and reviewed for index accuracy
Internal links optimization — 1x per month
→ Link structure improvements across 5–10 key pages
Directory listings management
→ Monthly sync and monitoring of top listings (Yelp, Bing, Apple, etc.)
Nextdoor posting + SEO support
→ 1–2 keyword-driven posts or replies per month on Nextdoor (business or personal)
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Backlink + Authority Building
Backlink strategy
→ 1–2 backlink placements/month via outreach or content-driven link-building
Meta tag title/description optimization (up to 10 pages)
→ Refreshed for keyword relevance and click-through improvement
Alt tag and content optimization (up to 10 pages)
→ Image tags and body content adjusted for ranking and AI readability
Install blog (if needed)
→ Set up blog functionality on-site if not yet enabled
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Social Signal Support
Social media optimization — up to 2 platforms
→ 4–6 optimized posts/month total (Facebook, LinkedIn, or Instagram)
→ Focused on traffic-driving content and branded search signals
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Analytics + Strategy
Detailed monthly analytics report
→ Traffic, ranking, and visibility summary with tracked improvements
Team meeting (monthly)
→ 30-minute strategy call to review results and plan next steps
This package's time allotment is up to 20 billable hours per month. This means we address the immediate concerns first and then the secondary concerns as the designated hours allow.
Don't understand the terminology? That is okay, we have list of the terms and a brief description.
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Pricing:
1 Year Term
$1800/Mo + $1800 One-Time Setup Fee - 1-Year Contract Required
6 Month Term
$2000/Mo + $1800 One-Time Setup Fee - 6-Month Contract Required
3 Month Term
$2100/Mo + $1800 One-Time Setup Fee - 3-Month Contract Required
Standard SEO
Package
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Full Site + On-Site SEO Review
1x full technical SEO audit
1x usability and user experience review with prioritized action list
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Content & Keyword Strategy
Monthly keyword research
1 SEO blog post (400+ words) — published to your existing blog
Keyword optimization on 3–5 priority pages
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Local + Cross-Platform Visibility
Google Business Profile updates (monthly)
Directory listing software: maintains accurate listings across 30+ directories to improve visibility in AI, voice search, and ChatGPT results
Reddit + Nextdoor visibility support: monthly monitoring of brand and keyword presence, 1–2 strategic mentions or replies per platform (as appropriate)
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Technical SEO
Meta title and description optimization (up to 5 pages)
Alt tags and internal linking
Robots.txt and sitemap.xml creation and Google submission
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Analytics + Strategy
GA4 setup with 1 tracked event
One-time competitor snapshot
Monthly performance report + strategy call
This package's time allotment is up to 10 billable hours per month. This means we address the immediate concerns first and then the secondary concerns as the designated hours allow.
Don't understand the terminology? That is okay, we have list of the terms and a brief description.
Pricing:
1 Year Term
$925/Mo + $900 One-Time Setup Fee - 1-Year Contract Required
6 Month Term
$1,025/Mo + $900 One-Time Setup Fee - 6-Month Contract Required
3 Month Term
$1,225/Mo + $900 One-Time Setup Fee - 3- Month Contract Required
SEO PACKAGES
We offer more for less. Most SEO companies don’t come close to the level of service we include in our packages. And even with all that, we’re still more affordable than the big guys.
If your budget can’t stretch to the full package, we get it. We can scale things back and still get you results ,it just might take a little longer. Real SEO isn’t one-size-fits-all, and we’ll work with you to make sure your investment actually moves the needle.
We can and do customize our packages to specifically fit your needs.
Schedule a Free Initial Consultation Today
Industry Terms:
· On-site Analysis
Onsite data is the information stored on a website that is used to track and analyze visitor behavior. It includes page views, click-through rates, bounce rates, conversion rates, and more.
· Usability Analysis
A Usability Testing Report is a crucial document that allows us to gain a better understanding of our audience's needs and frustrations. Whether it's for a website, mobile app, physical product, or anything that you can test in front of people, usability tests can help you identify product flaws as well as areas of confusion. By conducting usability tests, you can obtain valuable feedback from your users and make informed decisions to improve your product's user experience.
· Semantic Core & Keyword Research
A website's semantic core, also referred to as "semantics" or "semantic SEO," is a collection of search queries that the target audience will input into the search engine to look for a product or service. These queries are the main search terms that you have to include on your website and optimize for, by incorporating the core semantics into the appropriate places in your site structure.
· Google Analytics Setup -GA4
GA4 is a next-generation property that has been developed to facilitate advanced measurement techniques. It captures both website and app data that allows businesses to gain a deeper understanding of customer journeys. Unlike traditional measurement methods that rely on session-based data, GA4 uses event-based data to provide businesses with more accurate and reliable insights. Additionally, GA4 includes privacy controls such as cookie less measurement and behavioral and conversion modeling to safeguard users' data and ensure compliance with privacy laws.
· Initial Competitor Analysis
A competitor analysis, also known as a competitive analysis, involves identifying competitors within your industry and researching their various marketing strategies. By doing so, you can compare and contrast your company's strengths and weaknesses relative to each competitor. This information will allow you to gain insights into how you can improve your own marketing strategies and better position yourself within the market.
· Keywords Optimized
Keyword optimization helps search engine algorithms fully understand your site so that it is visible and recommended to people who search for it.
· Robots.txt and Sitemap.xml Creation (submitting to Google is extra)
A robots.txt file instructs search engine crawlers which URLs they can access on your website. A robots.txt file tells search engine crawlers which URLs the crawler can access on your site.
A sitemap is a file that contains information about all the pages, videos, and other files on your website, as well as the relationships between them. Search engines like Google use this file to crawl your site more effectively.
· Internal Links Optimization
Strategic use of internal links can improve page authority, helping Google index and understand all pages on a site.
· Meta Tag Title and Description Optimization (up to 5 pages)
The meta title tag is an important element that appears in search results and can influence whether or not users click on your page. Therefore, when writing a title tag, it is essential to consider the user's perspective. The title should be unique, easy to read, and include relevant keywords that accurately describe the content of the page. Whenever possible, it is also advisable to include a call to action to encourage users to take a specific action on the page.
· 1- 500 Word Blog Published per month (you must have a blog section already on your website)
Blogging is a great way to improve the quality of your website's SEO. It is proven to help to position your website as a relevant answer to your customers' questions. If you use a variety of on-page SEO tactics in your blog posts, you can increase your chances of ranking higher in search engines. Moreover, this will make your site more appealing to visitors.
· Alt Tag Optimization
Alt text, or alternative text, describes an image on a web page for people with visual impairments using screen readers. It's also indexed by search engines and displays when the image fails to load. Alt text can be added in HTML or a content management system.
· Backlink Strategy
Backlinking strategies" refer to a set of techniques used to obtain links from other websites, either organically or with the help of the person implementing the strategy. These methods provide you with a range of options that you can select from based on your business, available resources, and personal preferences.
· Detailed Analytic Reports
Our detailed analytic reports showcase the results of our efforts for the month. We provide a brief description of these results and explain how we achieved them. We also outline how we plan to improve these results and provide instructions on what you can do on your own to enhance the outcomes. These instructions are not included in your contract with us, but we believe they can be helpful in achieving your goals.
Additional SEO Services
Site Audit
This comprehensive Site Audit service evaluates your website's performance, identifying areas for improvement to enhance user experience and search engine rankings. The audit includes a thorough analysis of your site's structure, content, and technical aspects, ensuring it meets industry standards and best practices. By uncovering issues such as broken links, slow load times, and mobile responsiveness, the service provides actionable insights to optimize your website's functionality and effectiveness. Implementing these recommendations can lead to improved user engagement, higher search engine visibility, and increased conversion rates.
Backlink Audit
Our Backlink Audit service is designed to evaluate your website's backlink profile. This audit addresses critical questions such as whether your site has backlinks and the quality of those links. If your website lacks backlinks, we discuss strategies to acquire reputable ones, as backlinks from authoritative sources are essential for improving search engine rankings and driving organic traffic.
Directory Listings
Shelley's Social Media offers a comprehensive Directory Listings service designed to enhance your business's online visibility and credibility. By ensuring your business information—such as name, address, and phone number (NAP)—is consistently accurate across numerous online directories, we help you reach a broader audience and improve local search rankings. This consistency not only boosts your online presence but also builds trust with potential customers, leading to increased engagement and business growth.
SEO Audit
Shelley's Social Media offers an SEO Audit Report service that provides a comprehensive analysis of your website's online presence. The audit includes an examination of your backlink profile and URL rating, among other critical SEO factors. By identifying areas for improvement, this service aims to enhance your website's search engine ranking and overall visibility.
Google Analytics Audit
This is a comprehensive Google Analytics Audit service that thoroughly evaluates your Google Analytics setup to ensure it's optimized and aligned with industry best practices. The audit identifies any inaccuracies, organizational issues, or missed opportunities, ensuring your data is accurate and reliable. By uncovering these insights, the service helps you make informed, data-driven decisions to improve your online marketing strategies and overall website performance.
Google Business Profile Management
Shelley's Social Media offers a comprehensive Google Business Profile Management service designed to enhance your business's online presence. This service includes creating and optimizing your Google Business Profile to ensure accurate and engaging information is presented to potential customers. By managing your profile effectively, the service aims to improve your visibility in local search results, attract more customers, and drive business growth.