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Search Engine Optimization
SEO stands for search engine optimization and this happens when Google (the most used, but Bing also uses search crawlers) finds your website and looks at all the components (over 200) necessary to be functional. The end of SEO is where you rank against your competitors in a search result.
SEO Packages
We will bring your business to the next level. You will have an experienced all-in-one SEO team.
What we do is called Search Engine Optimization, and we use white hat tactics, instead of some companies that still sell black hat tactics that end up backfiring. We call those “tricks”. There are no shortcuts to good SEO. White hat tactics include making sure you have meta tags on your web page and testing your titles and articles against keyword data. We help you increase your scores and rank on the first page of a search result and clickthrough rates to conversions on your website.
Standard SEO
Package
Our Standard Package Includes:
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On-site Analysis
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Usability Analysis
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Semantic Core & Keyword Research
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Google Analytics Setup
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Keywords Optimized
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Robots.txt and Sitemap.xml Creation
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Internal Links Optimization
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Meta Tag Title and Description Optimization (up to 5 pages)
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1 400 Word Blog Published per month
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Alt Tag and Content Optimization (up to 5 pages)
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Detailed Analytic Reports*
Plus SEO
Package
Our Plus Package Includes:
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On-site Analysis
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Usability Analysis
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Semantic Core & Keyword Research
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Google Analytics Setup
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Initial Competitor Research*
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Keywords Optimized
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Monthly Competitor Research
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Robots.txt and Sitemap.xml Creation and submission
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Internal Links Optimization
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Backlink Strategy
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Meta Tag Title and Description Optimization (up to 10 pages)
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Alt Tag and Content Optimization (up to 10 pages)
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Detailed Analytic Reports + Team Meeting*
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Install Blog
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1 500 Word Blog Published Per Month
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Basic Website Maintenance*
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Social Media Optimization up to 2 platforms*
Premium SEO
Package
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On-site Analysis
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Usability Analysis
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Semantic Core & Keyword Research
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Google Analytics Setup
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Keywords Optimized
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Robots.txt and Sitemap.xml Creation
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Internal Links Optimization
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Backlink Strategy & Implementation
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Meta Tag Title and Description Optimization
(up to 20 pages) -
Alt Tag and Content Optimization
(up to 20 pages) -
Detailed Analytic Reporting*
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Team Meeting*
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Install Blog
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2 400 Word Blogs Published Per Month
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Social Media Optimization- up to 4 Platforms*
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Social Media Management - 1 platform*
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Major Directory Submissions* - up to 20
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Google My Business Management*
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Traffic Analysis
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Website Maintenance*
Consulting
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*As part of the SEO Plus Package, we research your competitor as part of the setup process, unlike the Premium Package, where we do this monthly
**We optimize your current platforms & connect them to your website. This is different from Social Media Management. If you do not have any social media business pages, we create a Facebook business page for you to match your brand.
*Basic Website Maintenance with 1-year contract. For details on what basic website maintenance is, click this link https://www.shelleyssocialmedia.com/website-design (some exceptions apply).
Detailed Campaign Report * - Year Contract/1 Mo - 9 Month Contract/ bi-monthly - 6 Month Contract/ every 3 months
*Team Meeting included with 1 Year Contracts
Additional SEO Services
Website Audit
A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance.
Our website audit report includes:
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Site Health Check
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Crawlability
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Https
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Site performance
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Internal linking
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Crawled pages
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Errors on your website
Backlink Audit
Backlinks are links to your site that exist on other websites. For example, if you wrote an industry relevant article and Forbes decided to publish it, they’d likely include a link to your site somewhere in the article. A website like Forbes has strong domain authority since it’s a well-known site that publishes articles regularly.
A Backlink audit includes:
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Do you have backlinks? – This is the most important question. If you don’t have any, we stop here.
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Backlinks from reputable sources – Sometimes people will launch negative SEO campaigns and put your link on sites that are completely irrelevant to your niche or sites that have bad standing with search engines. They’ll do this to make your site incur penalties.
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Paid links – Google frowns upon buying your links from other sites.
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Are the backlinks that you have benefited your site? – We’ll check which sites the backlinks are coming from, their domain authority, and whether they’re driving traffic to your site.
5. Your report is created and sent to you via email followed up with a 3