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The SSM Blog
Shelley is a well-known digital marketer and SEO expert. Her SSM blog covers SEO, PPC, SEM, digital marketing, social media, and analytics. Get important updates and tips that improve your business.
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YouTube: The Ultimate How-To Search Engine
🚀 YouTube is the ultimate how-to search engine! Learn how your business can tap into its power with engaging, SEO-optimized videos. 🎥🔥
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Mar 193 min read
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Step-by-step guide to boosting organic traffic with SEO techniques
Boost organic traffic with SEO techniques! Learn how to improve rankings with content, backlinks, local SEO, and expert tips for 2025
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Jan 83 min read
16 views
1 comment
Why Do Businesses Need a Mobile App?
Mobile apps enhance customer engagement, streamline operations, and boost sales by offering personalized experiences, offline functionality,
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Nov 26, 20243 min read
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What is an Alt tag?
An alt tag, or alternative text, is an HTML attribute that describes images on a webpage. It helps visually impaired users & assists SEO...
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Sep 30, 20242 min read
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1 comment
Google Local Pack
What is the Google Local Pack, How is it important to my business and how to I get featured in the Google Local Pack?
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Sep 25, 20242 min read
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2 comments
What is a Google website?
A "Google website" typically refers to a website created using Google's website building and hosting service called "Google Sites."
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Mar 7, 20242 min read
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Google Analytics Setup Guide
Setting up Google Analytics involves creating an account, obtaining a tracking code, & integrating it into your website to start tracking ..
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Jan 24, 20242 min read
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2 comments
Use these 2024 SEO Tactics to Improve your Visibility
Creating resource articles, blog posts, or new landing pages aims to boost site traffic and attract potential partners. Read more . . .
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Dec 19, 20233 min read
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What is Digital Marketing?
Digital marketing, or online marketing, refers to marketing activities targeting consumers using digital channels. It includes all online ma
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Jul 25, 20235 min read
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Do Businesses Need Google My Business in 2023?
Google Business Profile, or GBP, is a free tool that helps businesses connect with customers in their area. Every day, billions of people us
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Feb 26, 20235 min read
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The Value of Digital Analytics
Research states that by 2023 eCommerce will make up 22% of all retail sales worldwide. In some countries, most of the general population...
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Dec 26, 20223 min read
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GA4 and Google Ads: What Do You Need to Know?
Ga4 and Google Ads go hand in hand. With GA4 you can track events from your Google Ads and so much more
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Dec 12, 20223 min read
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What are Google Ads?
What are Google Ads and why you should use it?
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Jan 24, 20222 min read
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Google My Business Changes in 2021
We have seen many changes in Google My Business in 2021. You should be taking advantage of these changes otherwise you won’t be...
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May 20, 20212 min read
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