SEO stands for search engine optimization and this happens when Google (the most used, but Bing also uses search crawlers) finds your website and looks at all the components (over 200) necessary to be functional. The end of SEO is where you rank against your competitors in a search result.

You want to rank on the first page of search results, or you are losing business. Sometimes the first page is not enough for landing results. You want to consistently have your customers click through to your landing page.

We position your keywords and our content to ensure that clickthrough and completion occurs. SEO and search results matter. We provide start to finish tracking and reporting. We will not guess on your results. You receive a customized SEO strategy. Cookie cutter cut and paste strategies will not be enough, you will have ten plus years of experience guiding you when you work with Shelley’s Social Media.

There are many reasons why you will need to have a website. Those reasons are 100% specific to your industry, but you should know, across the board, that 50% of searches executed online land someone in a place of business. If you are not online, then you are not searchable, and you are losing business.

You will want a website that not only announces your business, but makes you look good. Your visibility matters here at Shelley’s Social Media and we put forth our best efforts to help your personality shine through on your website. Your branding also matters, so we work diligently to help the customer understand and recognize your brands on your website. We take in account all angles and attitudes. It is what we do best to put together premium sites and customized sites within budget. We can bring your web design ideas and dreams to life. Our deep experience, making hundreds of websites over the year will allow you to recognize a huge return on your investment. Your website is built for your customers. We learn all about your business to start your website on a solid foundation. We learn what your customers need from you. Then we make sure that we have turned your website into something you are proud of and if need be, your customers will shop. Your website is the face of your company, and we want your customers to see you smiling. Once we have decided how to build your website, we ensure it is responsive. It will look good on every platform and any screen that your customers could use. We provide newsletter and e-commerce integration if selected. We ensure the graphics work, and if wanted, we will include a blog page where you can write industry leading and lead generating blog posts.

With more than 3.8 billion people now using social media every single day, it is very important for you to stay ahead of the curve. We do that for you at Shelley’s Social Media. When it comes to your brand, you want all hands on deck. When it comes to your client’s social media activities, you want all ears listening.

Social media marketing is the use of social media platforms and websites to promote a product or service. There are many social media platforms today. Facebook, YouTube, Twitter, Instagram, Pinterest, and TikTok to name a few. Every day something changes with regards to social media. Sometimes it is too much to watch all of the goings-on, related to social media and wrestle with your in and out day to day workings of the business. We will watch all of your social media channels- and you don’t need to be present on all of them—but we will manage and take care of all aspects as well as watch your branding.

Blog writing at Shelley’s Social Media is where we provide a dedicated blog writing champion to your account. All blogs are SEO optimized for your peace of mind and to enhance your social online presence. Someone writes out creative content and it is published by someone else. At least two pair of eyes see all our content before it is published. Blogs are written by several people, reviewed, and then published. There are services when you read the blog and approve a draft before we publish it, and there are clients who just have us write and publish right to their site. We assure your online presence through our blog writing.

Blogs become incredible tools for individuals and companies wishing to increase their online presence. Blogs are important to websites because they freshen up the content and keep the web crawler’s working, searching for SEO purposes, new content to revitalize the ranking of searches. Blogs are an important piece of many industries for education purposes. They establish your credibility. Blogs are important for branding because they establish your trust.

In blog writing, content is king. You want to be able to say something fresh and unique on a topic and write well. You want people to read what is published. Many times, people subscribe to blogs to follow a certain industry or brand. When publishing a blog for SEO purposes, you have to write content that humans enjoy, and computers will search and rank at the top.

Pay Per Click (or PPC advertising) is a form of marketing used online. You as the advertiser pay a fee every time your ad is clicked. PPC Advertising applies to all forms of paid advertising on various social media channels: Facebook, Twitter, LinkedIn, YouTube, Pinterest, and the search engines Bing and Google.

Clicks are a way to measure interest. There is a ratio of clicks to completion. You can purchase these ads through flat rate or bid-based, and you are targeting searched keywords. These keywords can be fixed-rate, or you can bid on them in a very complex system. It is all about getting more income and revenue for you. We manage your pay per click ads campaigns after extensive keyword research.

We know you need to be in front of your customers when they are searching for your services or products. The best way to increase your visibility and generate more leads is in the paid and organic search results of Bing and Google search engines.

Why? Together they comprise 99% of internet searches in the US. You must be on the first page of search results, or you are losing business. PPC will place you there. We help you dominate the first page of search results in your locality. PPC advertising is highly effective in controlling costs and ranking in the top three returns of Google or Bing. PPC advertising methods increase your sales and bring new leads to your business.

We have successfully showed companies how to increase clicks, leads, sales, and rankings. Over 90% of searches begin with search engines and over half of those land on a storefront within 24 hours. We will show you how to increase sales. Invest in your future. 63% of respondents say they click on advertising when searching for something to buy or a service they need. If you are not advertising, you are losing business.

We track your results. Your gains will be measurable. PPC Advertising allows potential customers to search terms related to your business and the search engine displays an ad related to the keywords entered and searched for. Your branding right when they need it. PPC Advertising has benefits that let you reach your target audience and the results are measurable. When you decide to create a PPC advertising campaign, your budget will be determined by your target audience, your competition for the keywords, and the types of products or services you are offering.

One of the best investments you will ever make is to work with Shelley’s Social Media for your email marketing campaigns. We have everything you need to market your business online. We go beyond the inbox with our total marketing campaigns that will drive revenue and empower your business. Add more impact to your email with our marketing tools: polls, coupons, events, and the like.

Targeted landing pages on your website will drive sales and empower your social campaigns. We follow up leads and direct your potential clients to your website landing pages. We give you detailed reports and follow up with analytics, so you always know what is working and can increase more sales and conversations. We build your audience and help you generate targeted leads. We provide more than just email marketing, we build network marketing!

More contacts equal to more customers. We believe that email marketing is a marathon, not a sprint. You build your client base while we take care of all the details. Keep your social conversations going and convert your clients to your website landing pages. You have all the tools you need to complete the conversions. We provide you with powerful list building tools.
We provide powerful content, design from scratch, and tailor your email marketing campaigns to your business and your industry. Small or large, we provide tools that will get emails open and list built. You send emails that matter and grow your business.