Improving your online visibility on LinkedIn
Improving your online visibility on LinkedIn involves optimizing your profile, engaging with your network, and sharing relevant content....
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Shelley Iverson
- Jan 24
- 2 min
Google Analytics Setup Guide
Using Google Analytics involves several steps. Here's a basic guide to get you started: Create a Google Analytics Account: If you don't...
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Shelley Iverson
- Jan 24
- 1 min
What is content marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to...
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Shelley Iverson
- Jan 24
- 2 min
How to understand your target audience
Understanding your target audience is crucial for effective communication and marketing. Here are some steps to help you understand your...
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Shelley Iverson
- Jan 24
- 2 min
Define goals with SMART
Defining your goals involves a thoughtful and structured process. Here are some steps to help you define your goals: Reflect on Your...
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Shelley Iverson
- Sep 23, 2023
- 6 min
There is more to SEO than Keywords
Keywords are just the beginning of great SEO. But it's just not that simple. Here is how.
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Shelley Iverson
- Sep 22, 2023
- 8 min
How do Google Ads Work?
Now, if this wasn't such a loaded question, we wouldn't have written a whole post and made a chart about it. Still, it's better to look...
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Shelley Iverson
- Jul 25, 2023
- 5 min
What is Digital Marketing?
Digital marketing, or online marketing, refers to marketing activities targeting consumers using digital channels. It includes all online ma
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Shelley Iverson
- Mar 14, 2023
- 2 min
Artificial Intelligence AI
Ahrefs says that every month, almost 5,000 people use Google to search for "digital marketing trends." Many marketers try to guess what...
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Shelley Iverson
- Jan 24, 2023
- 4 min
LinkedIn Marketing Strategy Tips for 2023
LinkedIn Marketing Strategy Tips for 2023- To connect with the 875 million users of the platform, more than 59 million businesses
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Shelley Iverson
- Nov 21, 2022
- 6 min
What is a Persona and How do I use it?
What is a persona? A fictional persona known as a UX (user experience) persona serves to represent your target audience. Personas are a...
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Shelley Iverson
- Oct 10, 2021
- 2 min
What to put in a marketing strategy.
What is a Marketing Strategy? Before going into the individual components, let’s get a clear understanding of what a marketing strategy...
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Shelley Iverson
- Sep 15, 2021
- 3 min
How to use NextDoor for Business
Nextdoor is a simple social networking website through which you can promote your business to specific nearby communities. The Nextdoor...
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Shelley Iverson
- Aug 25, 2021
- 3 min
When Should You Begin Marketing for The Christmas Season?
When should you begin marketing for the Christmas season? That is a great question, especially since the 2021 Christmas season is here....
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Shelley Iverson
- Dec 29, 2020
- 2 min
Why Search Trending Keywords Before Starting Google Ads?
The quick answer: Trending keywords will tell you what people are searching for and you want to be advertising for what people are...
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Shelley Iverson
- Apr 14, 2020
- 2 min
Marketing During A Crisis
Marketing during a crisis involves certain things. We are living and working in an unsure reality and fear of the COVID 19 virus. The...
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Shelley Iverson
- Mar 29, 2020
- 4 min
CoVid19 Marketing Resources
Your website might be one of the best CoVid19 Marketing Resources you have. What are excellent CoVid19 Marketing Resources? Your website,...
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Shelley Iverson
- Jan 4, 2020
- 8 min
What’s Trending in Social Media in 2020?
Stay up to date with what is trending in Social Media in 2020. Technology changes and social media evolves. We see it all the time! The...
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