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The SSM Blog
Shelley is a well-known digital marketer and SEO expert. Her SSM blog covers SEO, PPC, SEM, digital marketing, social media, and analytics. Get important updates and tips that improve your business.
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Is Your SEO Report Fake?
Most SEO reports are smoke and mirrors — stuffed with buzzwords, charts, and fluff that don’t actually tell you what’s working. A real SEO report should explain traffic, rankings, conversions, and action steps in plain English, not bury you in jargon. This checklist helps small business owners spot the difference between a fake, box-checking PDF and a report that drives results.
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Aug 114 min read


Google Doesn’t Cold Call
In the digital marketing landscape, spotting SEO scams can be challenging. Many businesses fall victim to cold calls promising rapid results, only to be left disappointed. In this blog post, we'll explore the key red flags to identify scam SEO offers, such as unrealistic promises, pressure tactics, and vague language. You'll learn how to differentiate between legitimate professionals and fraudulent schemes, ensuring your investment in SEO is safe and effective. Arm yourself w
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Jun 183 min read


Shelley's Top 3 Tips for Choosing the Right Influencer
Finding the right influencer isn’t about follower counts — it’s about real connections. In this blog, learn Shelley’s top 3 tips for choosing influencers who fit your brand’s personality, have strong engagement rates, and create authentic content that drives results.
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Apr 282 min read


Facebook Groups for Marketing: Why Your Brand Needs to Jump In Now
Discover why Facebook Groups are the best marketing tool in 2024. Boost engagement, build trust, and drive sales!
If you are not using Facebook Groups for marketing, you're missing out BIG time. 🤯Forget boring ads — today, real magic happens inside communities. Companies are creating real connections, gathering insights, and driving sales more naturally than ever through Facebook Groups.make yours a success! 🔥 #Marketing
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Mar 283 min read


Reddit: The Hidden Gem of Brand Discovery and SEO 🚀🔥
Reddit is a goldmine for brands! 🚀 Tap into real conversations, boost SEO, and drive trust with engaged communities. 🔥 #MarketingTips
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Mar 253 min read


🤖 ChatGPT vs. Perplexity AI: The Future of Search is Here! 🚀
Say goodbye to endless Google searches! 🚀 ChatGPT & Perplexity AI deliver instant answers—no tab hoarding required. 🤖✨ #AIsearch
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Mar 232 min read


YouTube: The Ultimate How-To Search Engine
🚀 YouTube is the ultimate how-to search engine! Learn how your business can tap into its power with engaging, SEO-optimized videos. 🎥🔥
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Mar 193 min read


How TikTok is Changing Brand Discovery in 2025
TikTok is the new go-to for brand discovery! 🚀 Learn how people search, shop & trust products through real reviews & viral trends. 🔍✨
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Mar 163 min read


Internet Marketing Tips & Tricks:
Master internet marketing with fun tips from Shelley's Social Media! Boost SEO, social, email & ads—let’s grow your brand! 🚀
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Feb 123 min read


How to Supercharge Your Website Speed:
Boost website speed with simple tips! Optimize images, use CDNs & Gzip compression to enhance performance, user experience, & SEO
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Jan 254 min read


Unlock the Power of Referral Traffic
Boost your website's visibility with referral traffic! Learn fun tips to attract visitors through backlinks and turn clicks into loyal fans
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Jan 223 min read


The Ultimate Guide to Backlinks:
Backlinks are SEO's secret sauce! 🌟 Boost rankings, build trust, and drive traffic. Learn why they matter and how to get them effortlessly!
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Jan 174 min read


SEO Tips for 2025:
Stay ahead of SEO changes in 2025 with AI, voice search, UX, and more! Follow Shelley’s Social Media for expert insights and strategies!
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Jan 35 min read


Best Online Directories for Business
There are a lot of online directories. Which ones are best for your business? Our quick blog article explains the best directories for you.
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Nov 16, 20242 min read


What is an Alt tag?
An alt tag, or alternative text, is an HTML attribute that describes images on a webpage. It helps visually impaired users & assists SEO...
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Sep 30, 20242 min read


How Long Does SEO Take?
Remember the good old days when you could just throw some random keywords into an article and see your web traffic shoot up? Well, things...
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Aug 30, 20245 min read


Digital Marketing Guide 2024
Using digital marketing involves leveraging online channels and platforms to promote products, services, or brands. Here's a general guide o
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Feb 1, 20243 min read


What is Digital Marketing?
Digital marketing, or online marketing, refers to marketing activities targeting consumers using digital channels. It includes all online ma
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Jul 25, 20235 min read


2023 Google Ranking Factors
Did you know that Google uses more than 200 factors to rank websites? Google uses ranking factors to figure out how well the content of...
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Apr 28, 202311 min read


What is a Persona and How do I use it?
What is a persona? A fictional persona known as a UX (user experience) persona serves to represent your target audience. Personas are a...
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Nov 21, 20226 min read
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