Using hashtags on Instagram offers multiple benefits for visibility, engagement, and overall brand growth.
The # symbol and the words behind it are all about organization. This is how followers find you, and you spark engagement. The hashtag symbol organizes conversations around the words you have marked with the hashtag symbol.
You can use up to 30 # symbols with each post, it’s imperative to have at least10 hashtags with Stories, but they must not repeat with every post you make. You want to switch it up as much as you can. At Shelley’s Social Media, we recommend using just five. Instagram can dock you for making the same hashtags on each of your photos. You need to mix it up and use different hashtags each time.
The top 20 Instagram hashtags of 2024, according to Oberlo are
The benefits of hashtags are that it increases your viewership:
Hashtags, much like keywords used for search optimization, help people discover your content on Instagram. By using them, you can increase your visibility and join trending conversations. Hashtags also play a vital role in building your social following.
For instance, if you are an authority in photography and use the 40th most popular hashtag from a list of 100, it can help people find your work specifically. If you have photographs of the Northern Lights, using the hashtag #northernlights will connect you to conversations within the photography community.y world.
Hashtags can create new customers:
Hashtags are essential for discovering new prospects and helping potential customers find companies. Additionally, they can help you locate new clients. By monitoring relevant hashtags on your social networks, you can take advantage of timely opportunities. This could involve finding a prospect looking for your services or identifying a potential client dissatisfied with a competitor.
Again, if you're a photographer specializing in pets, using the hashtag #petphotos can connect you with people seeking photographers who work with animals. Utilize hashtags to engage in current conversations, as opposed to relying solely on keywords that may have a longer shelf life. It's important to set up alerts within your preferred social media platforms to track the discussions that interest you.
Branding:
Hashtags benefit you and your business by enhancing branding efforts. You can create a unique branded hashtag specific to your business. For example, if you are a photographer, you might use #JensPhotographyService.
Additionally, by incorporating the hashtag #ToYourCustomerCommunications across your email and X, your customers can follow it to stay updated on your latest promotions.
Competition:
Not only can you track your matches, but you can also become part of the competition. You can observe ongoing conversations, participate in discussions, and see what people are saying about both you and your competitors. Instagram thrives on hashtags! They are crucial for engaging conversations and without them, people may struggle to find you.
If hashtags feel overwhelming, consider that the average number of hashtags used per post is 11. You might want to hire our social media managers to enhance your Instagram presence. At Shelley’s Social Media, we specialize in Instagram, hashtags, and content calendars. You can reach out to us for help with one social media channel or multiple channels each month, all tailored to fit your budget. Think about partnering with us today! #branding #hashtags
Edited on October 30, 2024