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How to use NextDoor for Business

Updated: Nov 7, 2023


Nextdoor logo

Nextdoor is a simple social networking website through which you can promote your business to specific nearby communities. The Nextdoor app screens any user who joins to ensure that they’re real (no bots). The app is free to download but requires user verification in one of three ways. The verification can be completed by telephone, by mail, or through an invite from an invitee already verified.

Using the NextDoor app for business is really beneficial for the business owners, managers, CEOs, and every other individual linked to the marketing department of any organization. If you want to know how to use the NextDoor app for business, this blog is for you.

How to Use Nextdoor for Business

Customers buy products they know and trust, and usually, people are influenced to purchase goods through advertising and research. A recommendation from friends or a Google review might also influence this decision.

The Nextdoor app is an excellent resource for recommendations and word-of-mouth reviews. It is no longer necessary for consumers to read reviews on Google written by strangers who may not even be from the area where the business they are reviewing is located.

Nextdoor facilitates the e

xchange of local information between communities. It is easier to trust any reviews and recommendations on Nextdoor as compared to a site like Yelp because they are from people in your neighborhood.

Since NextDoor app is

beneficial for attracting customers towards a business. It is highly recommended to create a business account on the NextDoor app. If you want to use this for your business, you can begin by creating a Nextdoor account or using an account you already have. The following steps can be followed to claim & verify your Nextdoor Business Page once you have set up your Nextdoor account:

These are the steps to take:

  1. Sign in to your personal Nextdoor account.

  2. You can choose to use your personal email or your business email. (use your business email)

  3. Just enter your business name and address – then click “Search.”

  4. You will be given a list of possible businesses to confirm if one of them is yours. In case yours isn’t listed, choose ‘Create a new business page’ using this name.

  5. Click Continue after filling out your address.

  6. You should have a (business) email address on which neighbors may contact you. You can also include your phone number and website.

  7. Select the category of your business.

  8. Click on Create a new business page.

  9. You are good to go.

When you have created your business page, keep in mind that you can publish two free posts on the newsfeed each month as a business page. This will encourage neighbors to comment and like your posts, thus increasing your community engagement. “This post is from a local business” will appear at the top of all posts.

How to Promote Your Local Business on Nextdoor?

When it comes to promoting their products & services on Nextdoor, businesses have a few options to consider – and the cost is not an issue. You need to do a few things yourself – or have someone working on your behalf to effectively turn your Nextdoor Business Page into a recommendation and referral engine:

  1. Request recommendations from current customers.

  2. Get in touch with local users by answering their questions and posting!

  3. Promote local deals advertisements.

Try advertising via local deals if you do not feel organic reach is enough for your business. Here you will find exclusive promotions and discounts on your products and services for Nextdoor members only.

Your promotion will appear in the local deals section, which is visible to people nearby your business. When a neighbor saves your deal, they will receive an email when it is close to expiration reminding them about it.

NextDoor app is an excellent platform for businesses who want to direct more leads towards their services. If you’re going to boost your sales, get your business registered on the NextDoor App. 

Want more information on how we can help you with NextDoor marketing contact us at Shelley’s Social Media for questions.

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