PPC Services Madison WI | Shelley's Social Media
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PPC Marketing

We manage your pay-per-click ads campaigns after extensive keyword research. We know you need to be in front of your customers when they are searching for your services or products.  Our methods increase your sales, bring you new leads, and move your rank positioning higher.

PPC Packages

Social Media Marketing 

Microsoft is not included in the Starter or Plus Plan. If you would like Microsoft Ads added we can discuss that in an initial consultation meeting.

What is Pay Per Click ?

Pay per Click Starter Plan

This Plan Includes:

  • Google Ads - Search

  • Competitor Research - 1 report

  • Keyword Research - 1 report

  • Campaigns: 1

  • Ad groups – 3

  • Ads per Adgroup- 1

  • Mobile Ad Copy

  • Mobile Ad Extensions

  • Keywords Limit – 25

  • Management hours: 10 a month

  • Detailed Analytic Report*

  • Campaign Optimizations – Monthly

  • Ad Spend Recommend – $300 – $1000 (not included)

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Pricing:

3 Month Term + $550/Mo + 1 Time Set Up Fee $850

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6 Month Term + $500/Mo + 1 Time Set Up Fee $850

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9 Month Term + $450/Mo + 1 Time Set Up Fee $850

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1 Year Term + $400/Month + 1 Time Set Fee $850

Pay Per Click Plus Plan

This Plan Includes:

  • Google Ads - Search and Display

  • Competitor Research - 1 a month

  • Keyword Research - bi-monthly

  • Create and execute strategy

  • Re-Targeting (Google)

  • Campaigns: 3 

  • Ad Groups– 3

  • Ads per AdGroup - 3

  • Mobile Ad Copy

  • Mobile Ad Extensions

  • Keywords Limit – 30 Per Ad

  • Keyword Level Call Tracking

  • Detailed Analytic Report *

  • Monthly Analytic Meeting

  • Campaign Optimization 2 a Month

  • Ad Spend Recommend – $500 – $2000 (not included)

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Pricing:

3 Month Term + $800/Mo + 1 Time Set Up Fee $1050

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6 Month Term + $750/Mo + 1 Time Set Up Fee $1050

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9 Month Term + $700/Mo + 1 Time Set Up Fee $1050

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1 Year Term + $650/Month + 1 Time Set Fee $1050

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Pay Per Click Premium Plan

This Plan Includes:

  • Google Ads - all types 

  • Microsoft Ads to match Google Ads

  • Competitor Research - weekly

  • Keyword Research - weekly

  • Create and execute strategy

  • Re-Targeting (Google)

  • Campaigns: 5

  • Ad Groups – up to 10

  • Ads Per AdGroup - up to 3

  • Mobile Ad Copy

  • Mobile Ad Extensions

  • Keywords Limit – 350

  • A/B Ad Testing

  • E-commerce Feed Optimization (Up to 2)

  • Product Ads Development

  • Landing Pages (Six, Square Space & WordPress only) - 3 per year

  • Keyword Level Call Tracking

  • Detailed Analytic Report*

  • Campaign Optimizations – Bi-Weekly

  • Team Meeting – 1x 30-minute call

  • Ad Spend Recommend– $900-$6000 (not included)

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Pricing:

3 Month Term + $3000/Mo + 1 Time Set Up Fee $1500

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6 Month Term + $2600Mo + 1 Time Set Up Fee $1500

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9 Month Term + $2400/Mo + 1 Time Set Up Fee $1500

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1 Year Term + $2200/Month + 1 Time Set Up Fee $1500

Pay-per-click (or PPC advertising) is a form of marketing used online. You as the advertiser pay a fee every time your ad is clicked. PPC Advertising applies to all forms of paid advertising on various social media channels: Facebook, Twitter, LinkedIn, YouTube, Pinterest, and the search engines Bing (Microsoft Ads) and Google. Clicks are a way to measure interest. There is a ratio of clicks to completion. You can purchase these ads through flat rate or bid-based, and you are targeting searched keywords. These keywords can be fixed-rate, or you can bid on them in a very complex system.

It is all about getting more income and revenue for you.

We manage your pay-per-click ads campaigns after extensive keyword research. We know you need to be in front of your customers when they are searching for your services or products.

The best way to increase your visibility and generate more leads is in the paid and organic search results of Bing and Google search engines. Why? Together they comprise 99% of internet searches in the US.

You must be on the first page of search results, or you are losing business. PPC will place you there. We help you dominate the first page of search results in your locality. PPC advertising is highly effective in controlling costs and ranking in the top three returns of Google or Bing.

PPC advertising methods increase your sales and bring new leads to your business.

We have successfully shown companies how to increase clicks, leads, sales, and rankings. Over 90% of searches begin with search engines and over half of those land on a storefront within 24 hours. We will show you how to increase sales.

Invest in your future. 63% of respondents say they click on advertising when searching for something to buy or a service they need. If you are not advertising, you are losing business. We track your results. Your gains will be measurable.

PPC Advertising allows potential customers to search terms related to your business and the search engine displays an ad related to the keywords entered and searched for. Your branding is right when they need it.

PPC Advertising has benefits that let you reach your target audience and the results are measurable.

When you decide to create a PPC advertising campaign, your budget will be determined by your target audience, your competition for the keywords, and the types of products or services you are offering.

If you would like to talk about doing PPC  Advertising on Facebook or LinkedIn, we can discuss that in an initial consultation meeting.

Google Ads Maintenance:

When you work with us at Shelley's Social Media, we strive to be transparent in our prices and our efforts. We outline everything that you can expect from us in the simplest terms possible so you understand where your money is being spent. 

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Often, you may not understand what goes into maintaining and managing a Google Ads Campaign after it is launched. So we wrote up a document to walk you through it: 

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This document provides an overview of our team's maintenance duties to improve your advertising campaigns.

 

At least once per week, our team performs maintenance and optimization on all Google Ad campaigns. When we implement changes to a campaign, we will need to give them time to function before evaluating their effectiveness.

 

Be aware that adjustments made early in a campaign will reset the learning phase, making it appear as if the ads began running from zero. Please note that we must allow advertisements sufficient time to perform. Sometimes campaigns are immediately successful, while other times, they require a bit of time to gain momentum. This is particularly true for accounts that have never before been advertised.

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More Services:
 

PPC Marketing
SEO Packages
Social Media Packages
Website Design
Email Marketing
Google Ads Audit
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