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The SSM Blog
Shelley is a well-known digital marketer and SEO expert. Her SSM blog covers SEO, PPC, SEM, digital marketing, social media, and analytics. Get important updates and tips that improve your business.
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SEO Contract Questions
Before you sign an SEO contract, make sure you know what you’re agreeing to. Ask who owns the content, what happens if you cancel early, how deliverables are explained, and whether monthly accountability is included. Too many small businesses get stuck paying for pretty reports with no real strategy. Protect yourself, ask the right questions, and know exactly what’s in the contract before you commit.
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1 day ago3 min read


SEO vs. Google Ads
Think SEO and Google Ads are the same thing? Think again. This post breaks down what each one actually does, how to spot the difference, and why smart businesses stop wasting money on the wrong one.
What is the difference between SEO and Paid Ads?
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Aug 53 min read


🤖 ChatGPT vs. Perplexity AI: The Future of Search is Here! 🚀
Say goodbye to endless Google searches! 🚀 ChatGPT & Perplexity AI deliver instant answers—no tab hoarding required. 🤖✨ #AIsearch
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Mar 232 min read


YouTube: The Ultimate How-To Search Engine
🚀 YouTube is the ultimate how-to search engine! Learn how your business can tap into its power with engaging, SEO-optimized videos. 🎥🔥
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Mar 193 min read


How Digital Marketing Helps Businesses Navigate Tariffs & Uncertainty
Tariffs & uncertainty got you stressed? Discover how digital marketing can help your business adapt, grow, and stay competitive! 🚀
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Mar 113 min read


Google Local Pack
What is the Google Local Pack, How is it important to my business and how to I get featured in the Google Local Pack?
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Sep 25, 20242 min read


Why is it taking so long for my Google Ads to show results?
If you’re just starting out with Google Ads, you might be wondering how long it takes for your ads to start working effectively. However,...
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Mar 18, 20244 min read


How to Understand your Target Audience
Understanding your target audience is crucial for effective communication and marketing. Here are some steps to help you
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Jan 24, 20246 min read


How to identify the Decision Maker in 2024
Identifying the decision maker in 2024 requires a strategic approach that leverages technology and thorough research. Learn how to identify.
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Dec 26, 20236 min read


How do Google Ads Work?
Now, if this wasn't such a loaded question, we wouldn't have written a whole post and made a chart about it. Still, it's better to look...
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Sep 22, 20238 min read


What is Digital Marketing?
Digital marketing, or online marketing, refers to marketing activities targeting consumers using digital channels. It includes all online ma
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Jul 25, 20235 min read


What are Google Ads?
What are Google Ads and why you should use it?
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Jan 24, 20222 min read


10+ October Social Media Marketing Ideas to Try in 2021
October is coming with an announcement of the spring season in parts of the Southern Hemisphere and autumn in parts of the Northern...
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Sep 26, 20215 min read


Good Subject Lines for Emails
It can make or break your newsletter. It can make or break your marketing campaign. The subject line of your email is so important...
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Jan 31, 20214 min read


Why Search Trending Keywords Before Starting Google Ads?
The quick answer: Trending keywords will tell you what people are searching for and you want to be advertising for what people are...
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Dec 29, 20202 min read


The New Facebook Sucks- Or Does It?
People are very angry with the new Facebook algorithm. It has cut the friends on their feed drastically. The Frenzy: The new Facebook has...
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Oct 2, 20202 min read
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