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What is a Persona and How do I use it?
What is a persona? A fictional persona known as a UX (user experience) persona serves to represent your target audience. Personas are a...
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Shelley Iverson
- Nov 8
- 3 min
How to Get your Business Found on Voice Search
Voice search has established itself as the future of online searches. But is your business ready to make the transition? How can you...
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Shelley Iverson
- Nov 1
- 2 min
Competitor Analysis
Your company probably offers the same products/services as your competitor. However, they seem to be a step ahead of you. So how + do...
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Shelley Iverson
- Oct 15
- 3 min
Off-Site SEO Checklist for 2023
Off-site SEO or Off-page SEO refers to the processes that happen outside your website.
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Shelley Iverson
- Oct 3
- 3 min
On-Page SEO Checklist for 2023
What’s on-page SEO? On-page SEO is optimizing your website content for the search engine following a set of practices. There’s more to on-pa
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Shelley Iverson
- Jun 26
- 3 min
What is TweetDeck and How to Use It
TweetDeck is a free social media tool that combines Twitter with robust reporting and helps optimize Twitter presence.
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