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The SSM Blog
Shelley is a well-known digital marketer and SEO expert. Her SSM blog covers SEO, PPC, SEM, digital marketing, social media, and analytics. Get important updates and tips that improve your business.
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Myths That Keep You Stuck (And Broke.)
The “Too Small for SEO” Lie If I had a dollar for every time a business owner told me “We’re too small for SEO,” I’d have my feet up on...
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1 day ago2 min read


SEO Contract Questions
Before you sign an SEO contract, make sure you know what you’re agreeing to. Ask who owns the content, what happens if you cancel early, how deliverables are explained, and whether monthly accountability is included. Too many small businesses get stuck paying for pretty reports with no real strategy. Protect yourself, ask the right questions, and know exactly what’s in the contract before you commit.
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Aug 193 min read


Is Your SEO Report Fake?
The SEO Report Checklist for Small Business Owners Do you get a report telling you what your SEO team is doing? When you open it, does it...
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Aug 114 min read


SEO vs. Google Ads
Think SEO and Google Ads are the same thing? Think again. This post breaks down what each one actually does, how to spot the difference, and why smart businesses stop wasting money on the wrong one.
What is the difference between SEO and Paid Ads?
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Aug 53 min read


Wix SEO Truth
Heard someone say your Wix site can’t rank? That’s not true — and it’s not your platform’s fault. If your site isn’t showing up, it’s because the SEO strategy wasn’t there. In this post, I break down what actually matters in 2025: visibility across platforms, real content, and strategy that works. You don’t need to rebuild your site. You need to rebuild your approach.
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Jul 283 min read


The Myth: “Wix Can’t Rank”
Heard that Wix can’t rank on Google? That’s just not true. I’ve been getting Wix sites on page one since 2016. It’s not the platform. It’s how your site’s set up. In this post, I break down what actually matters for SEO and why rebuilding your site might be a waste of time. Before you spend thousands on a redesign, send me your site. I’ll tell you straight up what’s working and what’s not.
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Jul 223 min read
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