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The SSM Blog
Shelley is a well-known digital marketer and SEO expert. Her SSM blog covers SEO, PPC, SEM, digital marketing, social media, and analytics. Get important updates and tips that improve your business.
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Is Your SEO Report Fake?
Most SEO reports are smoke and mirrors — stuffed with buzzwords, charts, and fluff that don’t actually tell you what’s working. A real SEO report should explain traffic, rankings, conversions, and action steps in plain English, not bury you in jargon. This checklist helps small business owners spot the difference between a fake, box-checking PDF and a report that drives results.
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Aug 114 min read


How Digital Marketing Helps Businesses Navigate Tariffs & Uncertainty
Tariffs & uncertainty got you stressed? Discover how digital marketing can help your business adapt, grow, and stay competitive! 🚀
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Mar 113 min read


What is PPC Marketing?
PPC (Pay-Per-Click) marketing is an online advertising model where advertisers pay a fee each time their ad is clicked. It's a way to...
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Sep 5, 20242 min read


Why is it taking so long for my Google Ads to show results?
If you’re just starting out with Google Ads, you might be wondering how long it takes for your ads to start working effectively. However,...
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Mar 18, 20244 min read


How do Google Ads Work?
Now, if this wasn't such a loaded question, we wouldn't have written a whole post and made a chart about it. Still, it's better to look...
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Sep 22, 20238 min read


Google Ads Maintenance
Google Ads Maintenance with SSM Marketing. This document provides and overview of what duties are included in advertising campaigns.
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Jun 9, 20234 min read


GA4 and Google Ads: What Do You Need to Know?
Ga4 and Google Ads go hand in hand. With GA4 you can track events from your Google Ads and so much more
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Dec 12, 20223 min read


What are Google Ads?
What are Google Ads and why you should use it?
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Jan 24, 20222 min read


What is PPC Marketing? Here is All You Need to Know!
Who doesn’t like to invest a little and earn more on returns? If you are looking for the best way to advertise your business, PPC is the...
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Oct 20, 20213 min read
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