Updated: Feb 21
The goal of any audit is to identify the missed opportunities and improve performance. It also helps to ascertain the areas that are performing well with defined outcomes. A Facebook Audit is conducted with this goal in mind. It takes the guesswork out of the picture and enables you to manage social marketing.
While a Facebook audit can look like a futile exercise, it isn't so. It is crucial for the ongoing success of your digital marketing. Why spend time and effort on something that doesn't show any tangible results?
The Facebook audit doesn't have to be blood, sweat, and tears. The truth is, you can do it yourself in a pinch, provided that you know how to. And that’s what this article is going to touch upon.
How to Conduct a Facebook Audit?
Social media marketing should be constantly monitored to determine what’s working and what’s not. And that’s where Facebook auditing comes into the picture.
Conduct a Facebook audit regularly, once per month or once per quarter, depending on the success of your marketing.
Ensure that Your Profile is Complete
Step#1: How easy is it to find your page on Google? You should be able to spot your page in the first few results.
Step#2: When was the last time you changed your “About Us” and “Contact Us” sections? All the information on your Facebook page should be up to date and accurate.
Step#3: The more information you have on your Facebook page, the more credible you sound. Ensure that you do not leave any section empty; fill out everything.
Step#4: Claim and customize your Facebook URL to a personalized one, i.e., fb.com/username. This helps people find your page easier.
Step#5: Add an appropriate Call-to-Action based on your business goals. For example, ”Sign-Up” for newsletters and emails and “Learn More” for your website.
Fine Tune Your Content Strategy
Step#6: Encourage customers to leave reviews on your Facebook page by offering free coupons on their next purchase. In the case of negative reviews, do not remove or ignore them; instead, respond to them. Reviews, good or bad, make your business appear more trustworthy.
Step#7: Ensure that you post content regularly; It may be a review, how to post, or videos. Create albums and add pictures from company events, product lines, or pertinent multi-media. In addition to written content, add videos to increase interaction and engagement.
Step#8: Keep track of your top-performing content. If you know what performs well, you can redo your content strategy to align with what your followers want.
Step#9: Like and comment on other pages to increase your engagement rates. Engaging with other branded pages regularly also brings attention to your page.
Step#10: Use Facebook Stories to inform your followers of any new products or temporary changes to service. You can also Live Broadcast company events and interviews relevant to your business.
Work out Facebook Metrics
Step#11: Keep track of your engagement. It may be likes, comments, replies, or even shares. Facebook Insights can give you an understanding of how your page is performing and which content resonates with your followers.
Step#12: How frequent are you posting on your page? Ensure that you post fresh content regularly to keep your page active and engaged.
Step#13: Monitor the Facebook reach. Ensure that your goals are being met and your Facebook page reaches the intended audience. If not, it is time to change your marketing strategy.
Step#14: Check how much traffic is directed from your Facebook page to your website. With the Call to Action, you should have increased traffic to your website; if not, you may have to change your marketing strategy.
Create a Brand Image
Step#15: The aesthetics of your profile plays a significant part in attracting followers. Ensure that you have a smart and sleek profile with a professional vibe.
● 180 x 180 pixels for the profile picture, which shows as 50 x 50 on mobile
● 820 x 320 pixels for the cover picture
The text should not exceed more than 20% of the cover image.
Step#16: Use branded images as your profile and cover images. Do not use images that belong to or are copyrighted by others. The only way of ensuring this is by using your own branded company images.
Step#17: Ensure that your business page is verified. This increases the credibility that you are a legit brand. While more prominent brands score a blue tick, all businesses get a gray tick upon verification.
To get a thorough audit of any of your social media platforms, go to our Social Media Packages.