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The SSM Blog
Shelley is a well-known digital marketer and SEO expert. Her SSM blog covers SEO, PPC, SEM, digital marketing, social media, and analytics. Get important updates and tips that improve your business.
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Using AI To Boost SEO
AI can improve SEO by enhancing your strategy. It assists with keyword research, content optimization, & data analysis, offering insights ..
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Jan 25, 20242 min read
What is content marketing?
Content marketing attracts and retains customers by sharing useful and relevant content. Its goal is to encourage actions by providing .....
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Jan 24, 20242 min read
SEO Tips for 2024
In 2024, SEO strategies are still changing, and the focus is on creating genuine, top-notch content and improving user experience.
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Jan 24, 20243 min read
How to Understand your Target Audience
Understanding your target audience is crucial for effective communication and marketing. Here are some steps to help you
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Jan 24, 20246 min read
Define goals with SMART
SMART goals help you define your marketing structure. Here is a complete guide on what they are and how to use them.
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Jan 24, 20242 min read
There is more to SEO than Keywords
SEO involves more than just keywords. Keywords play an essential role in various elements, including headings, URLs, content, internal links
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Sep 23, 20236 min read
What is Digital Marketing?
Digital marketing, or online marketing, refers to marketing activities targeting consumers using digital channels. It includes all online ma
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Jul 25, 20235 min read
Using Artificial Intelligence in Marketing
AI is used effectively in marketing. We explore the many facets of ai and it's useful tools for marketing.
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May 25, 20239 min read
Analytics in Marketing 2023
Analytics in marketing need more than just fancy software. In order to make sense of their data, marketing departments require a plan. Here
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Apr 26, 20232 min read
Artificial Intelligence AI
Ahrefs says that every month, almost 5,000 people use Google to search for "digital marketing trends." Many marketers try to guess what...
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Mar 14, 20232 min read
The Value of Digital Analytics
Research states that by 2023 eCommerce will make up 22% of all retail sales worldwide. In some countries, most of the general population...
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Dec 26, 20223 min read
Ways to Increase your Ranking in Google
According to Google, more than 200 ranking factors are considered when determining if a webpage is the best fit for a search query. Some...
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Dec 18, 20224 min read
What is a Persona and How do I use it?
What is a persona? A fictional persona known as a UX (user experience) persona serves to represent your target audience. Personas are a...
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Nov 21, 20226 min read
What is PPC Marketing? Here is All You Need to Know!
Who doesn’t like to invest a little and earn more on returns? If you are looking for the best way to advertise your business, PPC is the...
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Oct 20, 20213 min read
10+ October Social Media Marketing Ideas to Try in 2021
October is coming with an announcement of the spring season in parts of the Southern Hemisphere and autumn in parts of the Northern...
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Sep 26, 20215 min read
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