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What is PPC Marketing? Here is All You Need to Know!

Updated: Dec 7, 2023

Who doesn’t like to invest a little and earn more on returns? If you are looking for the best way to advertise your business, PPC is the most trending and successful way to help your business compete in the market! Let your customers know that you are the best choice amongst all.

The fundamental question which comes to our mind is What does even PPC stand for? PPC stands for ‘pay per click. It is a type of internet marketing in which you, as an advertiser, will pay for each time your ad is clicked. So basically, you are buying visits to your website to be prominent instead of getting those visits organically.

This online method of marketing, where you can put your ads in some strategic places online, attracts customers quickly and promptly. Moreover, PPC marketing can be done on all the different social media platforms like Facebook, YouTube, Twitter, LinkedIn, Pinterest, and the search engines, Google and Bing.

How Does PPC Work?

This method increases your viewership, and more customers are attracted to your business, whether it is small or already flourishing. It gives a boost to your income and revenue. For example, every time someone clicks your ad and visits your website, you will have to pay a small fee for that. The amount you spend on PPC is trivial compared to your profit if the visitor buys something after that click.

All you have to do is buy these ads, either through bidding or flat rates, and see the magic! The most suitable and beneficial keywords are selected. Here, we target the most searched keywords to be on top of the search list. Your brand has got to be the first to pop up in front of the customers using the search engines to make marketing most effective.

According to a source, Google and Bing comprise 99 percent of searches on the internet in the US. You can put yourself on the front and brand your business just when a customer needs it and searches for the keyword.

For instance, Google Ads is the most trending PPC marketing method. It works on the PPC model. Whether you will appear on the first page of a search engine depends on various factors like your bidding amount, relevance, click-through rate, and page quality.

Following are the factors required to make a PPC marketing campaign successful, and we are here to help you with our professional expertise and excellent services.

  1. Relevant Keywords

  2. Quality of your page or website

  3. The creativity of the Ad

  4. Quality Score

Reasons to Choose PPC as Your Online Marketing Strategy

Following are the 4 most compelling reasons to choose PPC as your Online Marketing Strategy.

  1. Targeted Marketing

You can easily choose your audience’s age, gender, interests, and even location, making your advertisement highly targeted.

  1. Retargeting Previous Visitors

Most of the customers who visit the site do not end up buying something. Retargeting reminds the viewers who previously saw what they are missing.

3.Fast Results

If you want a quick and easy increase in the number of your customers, then you must give PPC a thought. It can give you remarkable results within hours and days.


You can check and monitor the results of your advertising scheme and plan in the future accordingly.

 Bottom line

All of this sounds interesting, but you have no time for it? Or you are not aware of all the technicalities and are afraid you will mess it up. Let our experts, aka social media consultants, handle it all for you.

We at Shelley’s Social Media are determined to increase our client’s online presence to give their business a boost.

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