Updated: Apr 26
To connect with the 875 million users of the platform, more than 59 million businesses use LinkedIn Pages. The greatest approach for you to stand out in that crowd is with a well-planned LinkedIn marketing campaign.
Comparing it to other social media networks, LinkedIn is a totally distinct animal. Planning and persistence are necessary to develop an effective strategy. But once your LinkedIn efforts are in full swing, the outcomes can help your company in a number of ways.
Continue reading to learn how to create a LinkedIn strategy that will enable you to create an active community and successfully market your company there.
What is LinkedIn Marketing?
A strategy for using LinkedIn to accomplish certain marketing objectives is known as a LinkedIn marketing strategy. Everything from finding top talent to establishing your brand may be included in LinkedIn marketing.
A distinctive network is LinkedIn. Most platforms prioritize human interactions over brands. However, the focus on corporate networking dominates LinkedIn. Businesses of all stripes are therefore expected to be more visible and active participants in the larger conversation.
The social media platform of choice for B2B marketing is well-known to be LinkedIn. However, B2C businesses can also succeed on LinkedIn. All you require is a sound approach built on carefully thought-out LinkedIn goals that mesh with your whole social marketing strategy.
General LinkedIn Marketing Tips
1. Goals - Be sure to set clear goals
Finding your goals is the first step in creating any marketing strategy. Think carefully about how LinkedIn fits into your overall marketing plan. What precise objectives do you hope to accomplish on this business-focused platform?
Compared to other social networks, people use LinkedIn very differently from how they use them.
Keeping up on current affairs and news: 29.2%
26.9% of consumers follow or investigate brands and products.
Shared or posted images or videos: 17.7%
Texting family and friends: 14.6%
Interested in humorous or amusing content: 13.8%
Naturally, LinkedIn is also the social media site that recruiters use the most and the best platform for generating B2B leads.
2. Optimize your LinkedIn Page
Whatever objectives you have, be sure to have a full LinkedIn Page that utilizes all pertinent tabs and areas. According to LinkedIn research, full Pages receive 30% more weekly views.
View every tab on Microsoft's LinkedIn page. By clicking on the various tabs, you can learn as much or as little about working at the company as you like.
Showcase Pages may keep your content marketing targeted toward the correct demographic for larger enterprises. Try preparing them for various company projects or campaigns.
And keep the information on your home page fresh: LinkedIn advises changing your profile picture at least twice a year.
3. Get to know your audience
The demographics of LinkedIn users are different from those of other social media sites. Users tend to be older and earn more money.
But that's only the beginning. It's critical to comprehend who exactly is in your target audience and the kind of material they want to find on your LinkedIn Page.
Using LinkedIn analytics, you can discover the demographics of your target audience. Even more information about your LinkedIn audience and how they interact with your material can be found under the Activity tab on your LinkedIn page.
4. Track and refine your performance
You'll gain a better understanding of the type of material that resonates with your audience as you begin to comprehend them better. You can gain valuable information by monitoring the outcomes of your LinkedIn material. To improve your LinkedIn marketing approach, use these over time.
Again, crucial strategic information is provided by LinkedIn analytics. The performance of your LinkedIn Page and posts may be seen clearly using the native LinkedIn Analytics tool.
If you would like to see additional details and evaluate how your LinkedIn marketing efforts are measuring up against other social channels, we suggest trying an all-in-one tool such as Loomly
5. Post as yourself
Employee networks have, on average, ten times as many connections as a firm has, according to research from LinkedIn. Additionally, content that is provided by an employee as opposed to the company's business page receives twice as many click-throughs.
Employees are probably connected on LinkedIn in their own fields of expertise when it comes to hiring. They speak to a far more specific audience than your LinkedIn company page when they share job openings.
That is just one of the many benefits of using personal profiles in your LinkedIn marketing plan. Your C-suite may need to be trained on how to use LinkedIn to its full potential for thought leadership material. Or it can entail encouraging your staff to post about their professional lives on LinkedIn.
Users may decide to follow personal profiles, so keep that in mind. They are exposed to content from authors they admire but don't know well enough to engage with. Everyone that works for your business, from the CEO on up, has a wider audience as a result.
6. Focus on Leads
Instead of social commerce, LinkedIn focuses more on social selling. It is the leading brand for generating B2B leads, as was already said. It's the ideal venue for creating connections and relationships that will eventually result in sales.
It is less useful as a platform for impulsive purchases. Simply said, it's not where people go hunting for the hottest new goods to purchase.
Therefore, on LinkedIn, concentrate on developing relationships and reputation rather than trying to sell directly. Reach out when you spot a chance, but do so while providing knowledgeable counsel rather than a pushy sell. When a buyer decides to make a purchase, you'll be at the top of their list.
Nevertheless, it's not difficult to use LinkedIn to boost online sales. If you decide to use this strategy, make sure to place your product or service in a setting that is appropriate for business.
7. Participate in the community
LinkedIn is all about participation. Remember, you’re building a reputation that will lead to sales over time. Responding to comments and joining the conversation is an important part of building that reputation.
Look for opportunities to contribute. Congratulate your colleagues and connections on their achievements and career moves. Show support for those who may be newly looking for work.
Most importantly, make sure to keep an eye on the comments left on your own LinkedIn material and reply to them to show people that you are aware of and value their feedback. Keep in mind that their interaction with your material multiplies its impact.