Updated: Feb 21
TikTok is revolutionizing online entertainment and becoming the go-to social community for people across the globe.
But that’s not all.
TikTok is also going a step further by opening countless business opportunities!
With more than 100 million monthly active users from the USA alone, there’s infinite potential for any startup or business to cash in on the platform.
So, what makes TikTok click with audiences, and how can you leverage this growth to drive your success?
Here are three tips for using TikTok for your business:
1. Create Amazing Content
TikTok is a content-based app that empowers users to create and share concise, creative videos of 15 seconds, 1 or 3 minutes, usually featured by music in the background.
Given that the duration of the content is shorter, the content needs to be fun and engaging to gain maximum views.
Here’s how you can ensure your content stands out and appeals to your target audience.
Be honest, be authentic, and be yourself.
In this day and age, where people’s attention span is a scant 8 seconds, you’ve got to post authentic content if you want to attract viewers. Yes, that’s right!
Note that your content should not be a rip-off of any other ad or trend.
While you can cash in on an existing trend, it is essential to maintain authenticity by adding something new and original.
For instance, a recent trend is doing rounds on TikTok where users recreate their 1990’s version.
With a VHS filter, combined with the Hi Watermelon Sugar song, businesses can use this trend to imagine what it would have been like to have that business back in the 1990s.
This will help businesses embrace the fun and energetic personalities that TikTok users prefer.
Social media rewards absurdity, rarity, and creativity.
While a combination of all three might be a million things, creativity is something brands can capitalize on.
A compelling script, relatable content, or new characters – almost any element that offers freshness and creativity will help your content on TikTok flourish and get thousands of views and engagements.
For instance, if you have an optical business, content that people relate to, such as a humorous video that shows the struggles of someone who wears glasses, will surely make people laugh and give your business the boost it needs to grow.
Relate To Your Target Audience
Of all the things on social media, pets and children possess the charm that the internet requires.
Adding cool and funky TikTok filters on your pets (hint: Disney filter for dogs) and adding music to your children’s dance video can surely help garner a lot of traction.
2. Enhance Brand Relevance
What if your business does not have the resources or the human capital to make an account and produce creative content?
We can take a lesson from Nike’s strategy.
You can create an account and use hashtags to explore what other people say about your business and if your business product or service has been featured in any public videos.
This creates an image that shows your business connects with people on a fundamental, emotional level.
Having found any content related to your brand, you can share that from your main account and grow your business.
3. On-Platform Advertisement 24/7/365
TikTok offers paid advertisements on its platform.
From sponsored videos that appear on the “For You” section to native ads that play in between each ad, you can choose various advertising options that will help attract users and potential customers to your brand.
Since organic reach could take time, paid advertisements are an effective solution to deliver results faster.
We will leave you with this:
TikTok levels the playing field for all businesses – small and large.
If you want to capitalize on it, explore and experiment with the content to find the key that helps you pave your way to success.
So, what are you waiting for?