Search Volume: The Secret Sauce to Winning Online
Ever wonder how some businesses magically show up everywhere online? It’s not magic—it’s search volume! At Shelley's Social Media LLC, we’re all about making SEO fun (yes, really). So, buckle up as we break down how search volume can help your brand dominate the digital world!
1. What Is Search Volume & Why Should You Care?
Search volume = how many people are searching for a specific keyword per month. The higher the volume, the more eyeballs you could reach! But wait—bigger isn’t always better.
High Search Volume: Tons of searches, but also more competition.
Low Search Volume: Less competition, but fewer searches.
Sweet Spot: Medium-volume, high-intent keywords.
Want to know what people are searching for? Use tools like Google Keyword Planner or Ubersuggest.
2. How to Find the Right Keywords for Your Brand
Not all keywords are created equal! Here’s how to find the ones that work for YOU:
Go Long-Tail: Keywords like "best social media coach for small businesses" are easier to rank for than just "social media."
Check the Competition: Use Ahrefs or SEMrush to spy on what’s working for competitors.
Think Like Your Audience: What would your ideal customer search for? Type it in Google and check autocomplete suggestions!
Want expert help? Check out our SEO services for a deep dive into keyword magic!
3. Why Search Volume Alone Isn’t Enough
Knowing search volume is great, but it’s just one piece of the puzzle. You also need:
Search Intent: Are people looking for info, or are they ready to buy?
Keyword Difficulty: High-volume keywords are competitive—can you rank?
Trendy vs. Evergreen: Some searches spike seasonally, while others stay steady.
Example? "Pumpkin spice latte deals" will pop off in fall, but "best coffee for productivity" works year-round. Mix both into your strategy!
4. How to Use Search Volume in Your Content Strategy
Blog Like a Boss: Use medium-to-high volume keywords in posts (like this one!)
Optimize Your Website: Sprinkle keywords naturally into your pages (but don’t overstuff!)
Run Smart Ads: High-volume keywords = higher cost-per-click. Balance volume with ROI.
Need help crafting a winning keyword strategy? Let’s chat! Contact us today.
Final Thoughts
Search volume is a game-changer when used wisely. Whether you're a small biz or a growing brand, mastering keyword strategy can take you from meh to must-click!
Let’s make SEO fun (and profitable) together—Shelley's Social Media LLC is here to help. 🚀