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Which Social Media Platform is Best for Your Audience?

Updated: Oct 30, 2023

Which audience is for what social media platform? An in-depth look at how to match social media platforms with audiences.

Each social media site is geared toward a different group of people and has its own specific goals. For your social media strategy to work, you need to choose the right platform for your audience. This guide will look at some of the most popular social media sites and the kinds of people who use them. This will help you make smart marketing choices.

computer with facebook logo

More than 2.8 billion people use Facebook every month, making it the biggest social media site in the world. It draws a wide range of people, which makes it a great choice for businesses that want to reach a lot of people. People between the ages of 18 and 65 use Facebook a lot, with a slight female bias. Anyone can use it to share text messages, pictures, videos, and links to stories or websites. Businesses can build a strong online presence and reach their target community through Facebook Pages, Groups, and paid ads.

Phone with Instagram and icons

Instagram is a visual tool mainly used by people between the ages of 18 and 34. Users in their 20s and 30s and Gen Z love it the most. Sharing pictures, short videos, and stories on the site is a great way to show off products, services, or lifestyle content. Instagram is a great platform for companies that deal with fashion, beauty, travel, food, and fitness. Brands can get more people to see and interact with their posts by working with stars, using hashtags, and using Instagram Shopping.

Half of the people who use Instagram are men and the other half are women. 30.3% of Instagram users are between the ages of 25 and 34. 16.4% of people in the 25–34 age group are men and 14.8% are women. 31% of Instagram users are between the ages of 18 and 24.

twitter logo with follow and following

Twitter is a microblogging site that loves real-time updates and themes that are popular at the moment. A wide range of people use the app. The biggest group of Twitter users (38.5%) are between the ages of 25 and 34. The value of Twitter is $41.09 billion in 2023. Twitter is the 14th most popular social media site in the world. About 56.4 percent of Twitter users are men and 43.6% are women.Twitter is great for journalists, politicians, and thought leaders because it lets people share news, updates, and views on a wide range of topics. Brands can use Twitter to keep customers up to date, join conversations, and offer help. Hashtags and Twitter talks can help get people to see your posts and interact with them.

Most of the people who use LinkedIn are between the ages of 25 and 54. 60% of LinkedIn users are between the ages of 25 and 34.

Globally, most LinkedIn users are millennials. People aged 18 to 24 are in second place with 21.7%, and people aged 35 to 54 are in third place with 15.4%. 2.9% of people over 55 do not use LinkedIn. It is a business networking site. It's popular with B2B marketers and workers who want to show they know their stuff, get leads, and hire new employees. The platform is a great way to share work updates, thought leadership articles, and news about your field. To reach their target audience, businesses can make LinkedIn Company Pages, join groups that are specific to their industry, and use sponsored material.

screenshot of SSM Pinterest Profile

Pinterest is a site for finding things visually.

Pictures, infographics, and how-to tips can all be shared and organized easily with this tool. Pinterest is mostly used by women between the ages of 18 and 49.

Over 250 million people use Pinterest every month.

Women use Pinterest 68% of the time. 77% have found a new brand or product, and 55% shop on Pinterest. Pinterest is popular with people who want to find fashion, home decor, DIY, wedding, and recipe-related motivation and ideas. Businesses can get more people to see their Pinterest boards, use rich pins, and pay for Promoted Pins to get more people to visit their websites.

snapchat logo

Most Snapchat users are between the ages of 13 and 34. It's a multimedia message app that appeals to younger people.Younger people are most likely to use Snapchat.

38% of Snapchat users are between the ages of 35 and 44, 8% are between the ages of 55 and 64, and only 2% are 75 or older. The main thing about the platform is that its material is only temporary and goes away after being viewed. Snapchat is great for sharing behind-the-scenes videos, sneak peeks of new products, and limited-time deals. Brands can get their audience interested by working with stars, making Snapchat Stories, and using filters and lenses.

phone with tiktok in grocery cart

TikTok is a platform for short-form video that has taken the social media world by storm. We estimate that there are approximately 80 million active TikTok users per month in the United States. There are 60% females and 40% males. 60% are between 16 and 24 years old. Popular with users between the ages of 16 and 24, it is known for its creative and entertaining content. Ideal for sharing brief, engaging videos, challenges, and viral trends. Brands can leverage TikTok's native advertising options, such as sponsored hashtags and in-feed ads, and collaborate with influencers to increase their reach and engagement.

YouTube on a computer

YouTube is the second-largest search engine worldwide and the platform of choice for video content. As of July 2023, 12 percent of YouTube's global audience consisted of male users between the ages of 25 and 34, and nine percent consisted of female users of the same age. It attracts a diverse audience, with the majority of its users between the ages of 18 and 49. The platform is ideal for sharing tutorials, product evaluations, interviews, and webinars, among other types of video content. YouTube is widely utilized by users pursuing information, entertainment, and inspiration. Brands can establish a YouTube channel, optimize their videos for search, and use YouTube ads to engage their target audience.

Reddit is a discussion-based platform whose users are predominantly between the ages of 18 and 29. According to Reddit stats, the dominant age group of Reddit users is 18 to 29, with men accounting for 63.8% of the user base. Reddit users spend over 15 minutes per day on the platform. It is popular among tech-savvy users and those interested in in-depth discussions on a variety of subjects. Subreddits are topic-specific communities where users can share links, pose queries, and participate in discussions. Participating in relevant subreddits, sharing valuable content, and engaging in discussions can help establish a brand's credibility and authority. In the Reddit community, however, overt self-promotion is disapproved upon.

q on a tile with red background

Quora is a question-and-answer platform that attracts a diverse audience, but is especially popular among 18-to-34-year-olds.61.35% of Quora users are male, while 38.65% are female. 31.12% of Quora users are aged 25 to 34, while 29.63% are aged 18 to 24. 17.17% are between ages 35 and 44 It is an excellent forum for exchanging information and establishing thought leadership in a particular industry or niche. Brands can utilize Quora to answer questions related to their industry, exchange insights, and increase website traffic. In addition, Quora offers advertising alternatives, such as sponsored answers, to increase exposure and reach.

clubhouse hand logo
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Clubhouse is an audio-based social media platform that facilitates conversations on a variety of topics in real time. The platform serves a diverse user base, with a significant proportion of users aged 25 to 44.56% of those who utilize the facility are between the ages of 18 and 34. 42% of the clubhouse's users are between 35 and 54 years old. The clubhouse is ideally suited for hosting conversations, interviews, and networking events. Brands can create and join Clubhouse rooms to participate in conversations, share their expertise, and establish relationships with their target audience.

Twitch Logo
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Twitch is a live streaming platform that initially focused on gaming content but has since expanded to include music, art, and lifestyle. The platform primarily attracts males between the ages of 18 and 34. People between the ages of 25 and 34 make up 49.70% of the total Twitch user population. Around 80% of all users are men.Twitch is an ideal platform for brands targeting gamers, tech enthusiasts, and individuals interested in live-streamed content. To reach their target audience, brands can establish a Twitch channel, host live streams, collaborate with prominent streamers, and utilize Twitch ads.

Understanding the unique characteristics and demographics of each social media platform's audience is essential for developing an effective social media marketing strategy. By choosing platforms that align with your target audience and goals, you can create content and promotional strategies that resonate with potential customers and drive engagement.

Contact Us Today to find out which platform is best for your target audience.

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