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What are Google Ads?

Updated: Sep 23, 2023

Google ads dashboard

An estimated 27% of the web traffic search comes from Google Ads. It amounted to 81% of Google’s total revenue at $146.92 billion US dollars.

Google Ads is one of the fastest ways to get more traffic to your website. It also helps generate a lead and convert the leads to sales. If you are still wondering if you should invest in Google Ads, here are a few facts to help you make up your mind.

What are Google Ads?

Google Ads is one of the most influential and popular paid advertising methods. It allows businesses to use Google as a medium to reach users who use the platform to search for information or services online. With millions of searches every day, your business has the potential to reach a broad customer base.

Google processes 63,000 queries every second. This translates to roughly ​​5.6 billion searches per day.

Formerly called Google AdWords, Google Ads are those ads that appear with every search query result. Google Ads is a pay-per-click model that puts your ad at the beginning of the search results based on the keyword.

Why Should You Use Google Ads?

One of the most critical benefits of Google Ads is the cost. You have complete control over the price. Once you set the budget, Google Ads will stay within limits.

Apart from the cost, here’s why you should adopt Google Ads in your digital marketing campaign.

Google Ads gives faster results than SEO.

SEO takes time to work, and it can take months before you see any tangible results. Moreover, new websites need to earn the authority to prove themselves—Google Ads, on the other hand, yields quick and straightforward results. You can also analyze your campaign reports just as quickly on your dashboard.

Google Ads is more accessible than SEO.

Google Ads require much less effort to maintain when compared to an SEO campaign. This is because it delivers the results just as efficiently. Also, it helps that it is easy to learn.

Google Ads contributes to a significant chunk of SERPs.

Google Ads form a significant portion of the SERPs. While it can be annoying to the users, it is an opportunity to bring your business to the forefront and generate leads.

Google Ads is scalable.

Google Ads is one of the most scalable advertising platforms there is. If your Google Ads campaign generates profit, there is no need to cap it. Just increase the budget, and your earnings will increase accordingly.

Google Ads is a flexible marketing platform.

Google Ads is highly flexible and is compatible with many other marketing platforms. Hence, it is suitable for all organizations regardless of size. In addition, it allows you to customize your campaigns depending on the location, device, users, and more.

Google Ads has a high ROI

Google Ads has as much as 200% return on investment, which is impossible with other marketing campaigns. This is because you only need to pay for the Ads that people click on. However, you need to test and track your movements to find the one that works the best for your business.

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