Updated: Feb 21
What is SEO?
Search Engine Optimization or SEO refers to a set of procedures that helps improve the visibility of your website. The more people see your site, the more your traffic increases. This directly impacts your rankings, and your website will rank higher on the Search Results Page. As a result, it increases your chance of taking your product or service far and wide.
Why is SEO Interesting?
Did you know that 75% of people never get past the first page of search results? And that’s just ten spots to rank for your search term. The first ten pages will have enough information for your search query. So even if you are on the second or third page, the chances are that people will not notice your page. And you probably have lost a customer by now.
This is the power SEO gives you over your rivals. Adapting SEO enables you to be the answer to your customer’s needs. In addition, you can also be the voice of authority, creating brand trust and loyalty.
Debunked SEO Myths
SEO is probably is one of the best things you can do to your website for increased traffic and search results ranking. However, there are so many myths surrounding SEO that it creates many misunderstandings.
Here we debunk a few common myths that are not valid in 2023 and why they are untrue.
#1 SEO Doesn’t Matter!
The myth that SEO doesn't matter stems from Google’s often-changing algorithm to make the process more effective. Just because there is a change in algorithm doesn't mean SEO wouldn’t work. It just means that you need to upgrade your SEO strategy as well. And most likely, you will start to see results again.
Keep in mind SEO is a continuous process. As a professional, you need to keep your skills updated. And also, ensure that you revise and adapt your SEO strategy according to the changing times.
#2 Create Great Content! It Alone Matters!
What metrics define great content? Content is considered significant if it has a range of use to the target audience. However, what is the use of having great content if it doesn't reach the target audience?
Even if the content is excellent, it needs exposure and organic traffic to be of any use to the website. Content in itself is not enough! It would help increase visibility through social shares, incoming links, etc.
#3 SEO is a One-Time Thing!
One prevalent myth among businesses is that the results will roll in steadily once you get the SEO set up. Unfortunately, nothing can be farther from the truth.
SEO is a constantly evolving job that needs to be monitored and modified when needed. So you need to stay on top of it and find out what’s working and what’s not.
While an effective digital marketing strategy helps stay ahead of the competition, it must be dynamic. It would help if you tweaked the SEO strategy to reach potential customers.
#4 Keywords Do Not Matter Anymore!
Keywords have always been the key to getting your content acknowledged. They tell the search engine about the content on the website. For efficient SEO, you need to place keywords throughout your content to get noticed by the website by the search engine.
Having the keywords placed randomly here and there doesn't matter! Your content needs to be of excellent quality, consistent and well-ordered. In addition, it also needs to provide the reader with necessary information.
#5 The Older Your Domain, the Better!
Another myth that has no place in an SEO strategy is that the older your domain, the better your ranking chances. Rather than a myth, it is primarily a misconception where people compare the website’s age with the domain’s.
When your website is older, it has more chances of accruing backlinks which inadvertently helps to increase the ranking. But a more recent website will not have as many backlinks or organic traffic.
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