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Do Businesses Need Google My Business in 2023?

Updated: Jan 3


Google Business Profile for Shelley's Social Media

Google My Business Profile (now Google Business Profile

is a free tool that helps businesses connect with customers in their area. Every day, billions of people use Google to look for information, products, nearby shops and locations, services, to order food, and more. Since more people around the world use Google, you can reach a large qualified audience with Google to show off your products and services online and get them to buy.


Benefits of Google Business Profile:


  • GBP is free

  • GBP Google Maps lets you add your business.

  • Your business will be part of 3 pack listing

  • Gain the trust of your customers.

  • Get more people to visit your website.

  • Educate customers

  • Help out your site's Local SEO

  • Google's business profile gives a quick look.

1. Google Business Profile is a free tool that lets you:


Yes, GMB is a free tool that any business can use from Google. This includes sole proprietorships, partnerships, limited liability companies, and corporations.


What costs money?


Any business owner can set up a Google Business Profile as long as they follow Google's instructions. But because there is a lot of competition in the market, optimizing your profile to match what customers are looking for is a must if you want to get more local customers to notice your business.


In this case, you need a professional Google Business Profile Service, such as Shelley's Social Media, LLC, to optimize your business profile and raise your ranking, which will make your business more visible in the local market and lead to more sales.


2. GBP Put your business on Google Maps:


77% of smartphone users regularly use Google Maps to find and navigate to nearby stores, restaurants, hotels, service providers, and other businesses. Also, it helps customers find your storefront or business location even if you don't have an official website for your business.


3. Google will list your business in a 3-pack:


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Google 3 pack is a way for Google to show local results near you when you search for a business or service on Google. It's a list of the top 3 local businesses that Google thinks are related to what you were looking for.


A recent study found that 69% of clicks were on the first three Google results. To get into the top three spots, the businesses will compete with each other by making sure their profiles are the best they can be.


4. Build trust with your customers:


One of the most important things for most businesses is to build trust in the online market so that customers can buy with confidence. Google Business Profile helps build trust between businesses and customers by showing store pictures, locations, etc.


5. Get more people to visit your website


When it comes to getting more people to visit their websites, most businesses use SEO and paid ads to bring in customers who are not relevant or profitable. The traffic that comes from Google Business Profile is highly targeted and likely to turn into a sale. GMB can get your website up to 35% more relevant clicks.


6. Educate customers


  • 1 Q&A

People can ask admins and managers of a Google Business profile questions about location, services, and products through the Q&A feature. This feature gives business owners a chance to respond, interact with, and teach their customers.


Google also lets people vote up answers to questions to show that the information was useful and relevant.


  • Customer Review

Google Business Profile customers’ reviews are non-editable and removable by business owners. Also, if Google algorithm finds businesses with fake reviews, it will decrease the business visibility or suspend the profile. So most Google business profile reviews are given by real customers.


  • Profile Post \s


Posting visuals like images and videos are one of the best features to educate and keep customers updated. Sharing updates, events, new arrivals, and offers will make your profile more visible.


7. Use local SEO to help your site.


When optimized, businesses with a Google Business profile will have a very high chance of getting their websites to rank for location-based keywords. When people use Google Search or Google Maps to look for nearby businesses, your local profile with a website will show up in SERP.


8. The Google Business Profile gives you a quick look at:


How useful will it be to learn about your most important customers without using marketing surveys?


Google business profile can tell the show a lot about your customers even if you don't talk to them directly. GMB has its own analytics that can help you learn more about your customers.


The main things you can learn from Google Business Profile are:


  • Search Terms: A list of the words or phrases that people type into search engines to find your business online.

  • Views: A full list of the profiles, posts, and media that people have looked at.

  • Engagement with Business Profile: Customers can send messages directly to admins and managers through Google Business Profile. In analytics, admins can see how many messages were sent in each of the last three months.

  • Google Business Profile tells you how old, male, or female your audience is and where they live.

  • Website Clicks: This is a list of the people who went to your business profile and clicked on the website tab.


Why do businesses in 2023 need a Google Business Profile?


Nowadays, most business owners think, ”Is a google business profile required for my business? Google Business Profile is getting old news, and GBP is wondering if it will still be useful in 2023."


Well, let's use numbers to figure out how GBP will be used in 2023.



  • 97% of people know more about the stores and markets near them than about any other place.

  • A Google study found that more than 46% of all searches are for local information.

  • 56% of the actions on a GBP profile are visits to and clicks on the website. 24 percent of clicks are calls to the business. And direct searches make up 20% of actions.

  • Over 65% of people use a map or a search based on where they are to find contact information for local businesses.

  • 15% or more of local businesses got over 100 calls a month from their Google business profile alone.

  • Similarweb says that there were 87 billion visits to Google in October 2022 alone.

  • Google Business Profile is worth your time and business growth goals, whether you want to get more customers in your area or make more money.

Google Business Profile is worth your time and business growth goals, whether you want to get more customers in your area or make more money.


At Shelley's Social Media, LLC, we offer a variety of services that will help you with your GBP, whether you want to optimize it yourself with our Google Business Profile Action Program, or whether you want us to Manage your GBP, we have a package for you through our Google Business Profile Management.




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