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The SSM Blog
Shelley is a well-known digital marketer and SEO expert. Her SSM blog covers SEO, PPC, SEM, digital marketing, social media, and analytics. Get important updates and tips that improve your business.
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GA4 and Google Ads: What Do You Need to Know?
Ga4 and Google Ads go hand in hand. With GA4 you can track events from your Google Ads and so much more
Google
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Dec 12, 2022
3 min read
What is Keyword Cannibalization and How to Fix It
Do you have more than one page on your website ranking for the same keyword? While this sounds like good news, it's not. When there are...
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Dec 7, 2022
4 min read
What is a Persona and How do I use it?
What is a persona? A fictional persona known as a UX (user experience) persona serves to represent your target audience. Personas are a...
Digital Marketing
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Nov 21, 2022
6 min read
How to Get your Business Found on Voice Search
Voice search has established itself as the future of online searches. But is your business ready to make the transition? How can you...
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Nov 8, 2022
3 min read
Competitor Analysis
Your company probably offers the same products/services as your competitor. However, they seem to be a step ahead of you. So how + do...
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Nov 1, 2022
2 min read
Off-Site SEO Checklist for 2023
Off-site SEO or Off-page SEO refers to the processes that happen outside your website.
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Oct 15, 2022
3 min read
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