Updated: Feb 21
Search Engine Optimization plays a significant role in driving traffic to your website. And that's not going to be any different in 2023. But what differs is the techniques.
Suppose your SEO Strategy is purely focused on on-page SEO. In that case, you are missing a crucial element of getting your keywords to rank higher, especially if it's a difficult keyword.
What’s off-site SEO?
Off-site SEO or Off-page SEO refers to the processes that happen outside your website. From engaging with your followers on social media to claiming the Google Business Profile, a lot goes into off-page SEO.
Here is a list of off-site SEO practices that are relevant in 2023.
Google Business Profile
Formerly called Google My Business, Google Business Profile is the most potent tool for off-page SEO, especially local SEO.
A recent report states that 46% of all Google searches seek local information. Therefore, if your business is not optimized for Google Business Profile, you are losing many visits to your competitors.
GBP helps increase local visibility and create an excellent first impression. Hence it pays to optimize your Google Business Profile properly. First, claim your profile and fill out the details. The more information you can add, the more chances your customers will find you.
NAP refers to Name, Address, and Phone number. NAP citations are a critical part of local SEO, especially if you are a local business looking to rank for a local search term.
However, the key is to have consistent information everywhere, meaning all your NAP references match.
Ensure that your NAP citations are the same across your website, Google Business Profile, and other business listings.
If there are inaccurate data, Google will not rank your business listing.
Create Informational Content
One of the most fundamental ways to get backlinks is to write informational content. Quality backlinks will increase site authority.
However, you cannot build backlinks to your promotional or landing pages. People like informational content.
The only option is to write great and engaging content packed with information that will attract attention and makes the link-building process easier.
Build Backlinks with Local Guest Posting
Local guest posting is one of the oldest yet underrated methods of building backlinks. Writing local guest posts from time to time helps builds backlinks and generates organic traffic to your website.
However, ensure that your guest posts are in the same geographical area as you.
Keep in mind that Google penalizes guest postings with keyword-rich anchor text. So, avoid using keyword-rich anchor text in your local guest postings.
We like Backlinko's suggestions on building high quality backlinks.
Competitor Backlinks Analysis
This is the first step in building your backlink strategy by performing a competitor backlink analysis. You can use several tools to help you with this process.
Conduct a backlink analysis on top-ranking websites and identify their backlinks. Ahrefs has a free Backlink Checker for you.
Consider these backlinks as your opportunities and reach out to them via email outreach.
Let the blog owners know about your unique and updated content. Write a personalized email with a link to your content. And it does work, but only if your content is better.
Be Active on Social Media
Social media has never been more powerful than now. Believe it or not, it is a vital aspect of off-page SEO. While it may not directly influence your ranking, it does have an impact on your SEO.
Research by Hootsuite states that 93% of internet users regularly use social media.
Ensure a social media presence with profiles that link to your website. And regularly share your content across social media. This attracts traffic from diverse sources and also helps promote your content.
A robust social media management campaign is essential to building your off-site SEO.
Contact us for more help at https://www/shelleyssocialmedia.com