The SSM Blog

Shelley is a well-known digital marketer and SEO expert. Her SSM blog covers SEO, PPC, SEM, digital marketing, social media, and analytics. Get important updates and tips that improve your business.

We list the 10 most important metrics to track in social media in 2023. A valuable guide to improve your social media efforts.

Jun 3, 202310 min read

AI is used effectively in marketing. We explore the many facets of ai and it's useful tools for marketing.

May 25, 20239 min read

Did you know that Google uses more than 200 factors to rank websites? Google uses ranking factors to figure out how well the content of...

Apr 28, 202311 min read

As an option to starting over with your business page, Bing lets you import all of your Google Business information into Bing Places....

Apr 27, 20232 min read

Analytics in marketing need more than just fancy software. In order to make sense of their data, marketing departments require a plan. Here

Apr 26, 20232 min read

Ahrefs says that every month, almost 5,000 people use Google to search for "digital marketing trends." Many marketers try to guess what...

Mar 14, 20232 min read