Shelley is a well-known digital marketer and SEO expert. Her SSM blog covers SEO, PPC, SEM, digital marketing, social media, and analytics. Get important updates and tips that improve your business.
Think your business is too small for SEO? That’s the biggest myth keeping owners invisible — and broke. Google doesn’t care about your payroll; it cares about relevance, consistency, and showing up where your customers are searching. This post breaks down why size doesn’t matter in SEO, how small businesses can outsmart big brands, and the scrappy strategies that actually get you ranked in 2025.
Most SEO reports are smoke and mirrors — stuffed with buzzwords, charts, and fluff that don’t actually tell you what’s working. A real SEO report should explain traffic, rankings, conversions, and action steps in plain English, not bury you in jargon. This checklist helps small business owners spot the difference between a fake, box-checking PDF and a report that drives results.
