Shelley is a well-known digital marketer and SEO expert. Her SSM blog covers SEO, PPC, SEM, digital marketing, social media, and analytics. Get important updates and tips that improve your business.
AI can copy, but it can’t connect. Real marketing takes human insight, accountability, and strategy that adjusts in real time. At Shelley’s Social Media, we build plans that actually work, grounded in data, experience, and relationships. Learn why showing up, paying attention, and partnering with real people beats automation every time.
Think SEO and Google Ads are the same thing? Think again. This post breaks down what each one actually does, how to spot the difference, and why smart businesses stop wasting money on the wrong one.
What is the difference between SEO and Paid Ads?
