Shelley is a well-known digital marketer and SEO expert. Her SSM blog covers SEO, PPC, SEM, digital marketing, social media, and analytics. Get important updates and tips that improve your business.
Forget the hacks and gimmicks. In 2025, real strategy isn’t about quick wins or fake promises — it’s about smart content, SEO that actually helps humans, ads that don’t suck, and consistency that compounds. Most people chasing shortcuts burn time and money. This post breaks down what real marketing strategy looks like today so you can stop wasting energy and start getting results.
Think your business is too small for SEO? That’s the biggest myth keeping owners invisible — and broke. Google doesn’t care about your payroll; it cares about relevance, consistency, and showing up where your customers are searching. This post breaks down why size doesn’t matter in SEO, how small businesses can outsmart big brands, and the scrappy strategies that actually get you ranked in 2025.
