Shelley is a well-known digital marketer and SEO expert. Her SSM blog covers SEO, PPC, SEM, digital marketing, social media, and analytics. Get important updates and tips that improve your business.
Most SEO reports are smoke and mirrors — stuffed with buzzwords, charts, and fluff that don’t actually tell you what’s working. A real SEO report should explain traffic, rankings, conversions, and action steps in plain English, not bury you in jargon. This checklist helps small business owners spot the difference between a fake, box-checking PDF and a report that drives results.
