We Teach. We guide. We are there for you.
Your social media presence is a pivotal extension of your brand’s identity.
While you know your brand inside and out, we know how, where and when to share
your story to produce tangible results. With help from our social media experts, your
voice is loud and clear.
Education & Consulting Services
Social media can still be new for many business owners. Although you may use it in your personal life, it’s a very different thing to use for marketing your business.
This service educates you to do social media yourself.
We know the lingo and the specific types of content to talk to your audience on different platforms. Our service can help you avoid using corporate jargon and adopt a more conversational and friendly approach to interacting with your customers/fans.
We assist you in creating social media policy, empowering employees to use social media and even help you build your social media team.
Social Media Marketing Strategy
Having a solid strategy for social media is important for any brand. Many smaller brands start to use social media without giving a lot of thought to their goals or reasons why they chose a particular platform.
A social media marketing strategy ensures that you have a plan set out and a good idea of what’s going to work for you.
This is where we work with you researching their audience and social keywords, as well as testing and analyzing different networks and types of content.
We gather all the information and create a detailed plan, including elements such as a content calendar, that you can follow to achieve their goals. You can determine if you would like to carry out the strategy or we do it for you.
There are thousands of social media tools due to the high demand for open source software and a larger audience. You won't always know of the best tools to track performance, opportunities, and management. We will help you choose the best resources based on budget, resources, and environments.
Competitive Research & Analysis
We offer your business research and insight about your brand. First, we gain knowledge about what they want to know your audience and customers: their interests, behavior and who they are.
Secondly, we include a comprehensive look at your competitors, of what and how they are doing on social media. This will help you spot their strengths and weaknesses which can be applied to your own strategy.
Then we track down the influencers that you should be working with and as well as other information that will be helpful to your industry.
We are knowledged in insights brands to use both before and during running social media campaigns to help you gauge your success. Tools that can track your campaigns as well as help you identify the hot topics, hashtags and most valuable areas of discussion in your field of work
Audit & Strategic Planning
This audit analyzes in depth your site’s presence across the various social networks and offers a detailed report and strategy for ways to improve it. Not every site should have a place on Reddit or Instagram, so we offer suggestions that are realistic options for your specific niche. You can only fix an issue you understand and Shelley's Social Media is here to help.
Campaign & Community Management
While helping you get started with social media is useful, you may require comprehensive support for your ongoing social media management. This service allows us to work alongside your business as an extension of your marketing department.
You will get Real-time campaign management which helps you make the most of your social media strategy. we got your back by observing what your audience is discussing, give you tips on improving your content and look for opportunities for branded content creation.
Social Profile Creation & Branding
Getting set up on social media for the first time is an excellent way to start your online branding
We see small business owners take the initiative to learn what they can about social media and digital marketing, but don't quite know about how to initiate it on a business level. We know that it can be difficult to know where to start, or trying to find the time can be a huge struggle for the business owner.
Whether you are looking for advice on which social networks to use, or in need of help getting started with setting up profiles and accounts, we will work with you. We will ensure which social profiles work for your brand, and set them up so they are SEO-friendly and all the settings are where they are supposed to be.
WE are here to help you create and manage your own social media profiles to attract visitors and leverage the two-way conversation.
Content Creation and Publishing
To compete in today’s digital world, your business needs to become a content factory, rapidly producing and publishing content that audiences enjoy that inspires them to take action. But who has the time?
Shelley's Social Media works with your business either during our research and strategy phases or by supplementing your current content curation. Our team creates content at a pace that will keep your digital marketing channels active and engaging.