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Increase those Instagram Followers... The right way!

Updated: Jan 26



New Ways to Get More Followers on Instagram in 2020


It's time for you to improve on your Instagram account and attract more subscribers; we understand that this takes time.

When the new algorithm appeared in September 2018, a billion active users, among which were popular brands and successful bloggers, created severe competition for novices and established standards that are not so easy to reach. The good news is that there are some tricks and trends that will help you achieve the desired number of followers on Instagram in 2020.

This article apprehends the main steps to gain popularity in one of the most demanding social networking platforms! Instagram's leading trends in 2020 is aesthetically attractive brand content. The concept of the brand profile, with its unique aesthetic, is the primary trend in 2020. The regular user usually takes a glance at the pattern to discover if it is worthwhile to click on the Follow button.

There are dozens of ways to create an attractive Instagram feed: from creating a grid layout to using the same filter (effect) to create a uniform color scheme for your profile.

Still, worrying about such peculiarities is less important than paying attention to:

Profile picture Personal Biography Featured stories

These parts of your profile attract the most attention, so they must be top quality. Use an attractive and relevant profile image. Create a useful biography that tells about your business, activity, or personality. Be brief and clear. Create outstanding stories that describe the main aspects of your business or life. Choose catchy titles and attractive images. Then you can proceed to the advanced level and fill in and frame your profile.

Another important aspect is your brand. Keep your posting to match your brand. Your audience expects you to have creative content and posts that engage with them. Don't disappoint.

Here are some tips on how to meet the main Instagram trends in 2019 and attract more followers.




10 New Ways to Get More Followers on Instagram in 2020


1. Diversify Instagram stories with templates

Photo by João Silas on Unsplash

Just because Instagram is a highly competitive platform, it is crucial to publish powerful images that get the user's attention. There is a tremendous amount of content on Instagram. Not all people check their feeds carefully. Some people often skip those stories that do not seem to be exciting /informative/relevant to them at first glance, while others simply scroll through their feeds quickly. Therefore, the use of different templates can increase the participation of visitors, since the striking and new visuals are super catchy for users "in a hurry."

Services like Canva or applications like Unfold have many free and sophisticated options to create outstanding stories. If you want to add stickers, brush strokes, textures, backgrounds, and texts to your accounts. Professional editing software such as Adobe Spark Post is also an excellent option to edit documents and add graphics to your stories. A good idea would be to post videos in your Instagram stories because they generally generate more active engagement. Applications like In-Shot offer a powerful video editing toolkit for adding templates, music, backgrounds, clippings, etc.


2. Look at your own subject and use particular filters

Photo by Markus Spiske on Unsplash

When it comes to creating a coherent feed, choosing a theme would be a good idea. One of the decisive components of this aspect is the predominant color of the feed. If you take a look at your favorite Instagram profiles, you will see that most of their owners use a certain color palette: dark, light, pastel, etc. For example, pink, dark, warm, yellow or sparkly, etc.

The choice of the predominant color is a matter of taste. However, do not forget that each element of your Instagram profile should reflect the brand conception of your business/activity. One of the best ways to generate and customize your own color palette is to use software such as the color wheel of Adobe Color CC or Color Scheme Designer. ColorKuler can tell you what color palette you are using in your Instagram account at the moment.

Also, keep in mind that the implementation of a specific topic in the profile, in reality, involves much more than just using specific pre-sets. It is also about the message you are trying to convey to the audience with the help of the subtitles. If you check your favorite Instagram profiles, you will see that most of their owners choose a specific range of topics that they love or love and write about them.



3. Learn how to edit photos in soft-wares such as Adobe Lightroom

When it comes to photo editing, Lightroom seems to be one of the most powerful solutions. The software is available for free on iTunes and Google Play. You can also use it on your PC. People who do not have much experience in photo editing can buy pre-sets ready to use. Also, users will get a 15-minute tutorial on how to edit photos in Lightroom that can help beginners.


4. Organize your stories

Photo by Aaron Burden on Unsplash

Regarding Instagram stories, it is crucial to emphasize the importance of using highlights. This relatively new option helps to draw the attention of followers to the most important topics and to the best content. Featured Instagram stories serve as landing pages for the website. They present the main idea of ​​the company and allow people to become familiar with your activity without even being subscribed to your updates. If you do not know what stories to make outstanding, think about the questions that may arise when someone wants to know more about your business. It probably makes sense to highlight your schedule, pricing policy, delivery terms, etc. If you are a blogger, highlight the critical areas of your life, hobbies, trips, projects, etc. Do not forget that the cover images of the featured stories must comply with the aesthetics of the entire profile.


5. Make your brand recognizable with hashtags and location tags

Photo by Owen Young on Unsplash

Last year Instagram implemented different tools to optimize and decorate stories. Now it is possible to add music, stickers, GIFs, questions, and surveys to the stories. Still, do not hesitate to use things as traditional as location tags and hashtags. Instagram collects all accounts with the location tags of your current place on the Explore page. People who examine contemporary stories in this way will see yours and may even follow you. An excellent way to get new followers is to add hashtags to an event, an exhibition, a concert, a show, etc. People often want to see everything live and look for more information with the help of hashtags.

Also, the chances of being noticed an increase. Explore the market or industry in which you are involved and select the relevant hashtags. Use them whenever possible on your tickets. Speaking of the role of the stories, it is impossible to ignore the importance of brand filters. With the help of Spark AR Studio, some brands (their number is limited) can create their own filters. Now you can use filters made by Gucci, Rihanna, Kylie Cosmetics, and others. It is an excellent opportunity to be noticed by thousands of Instagram users and interact with them in such a creative way. Currently, only some brands have this opportunity. With luck, in 2019, the situation will continue to change.


6. Show your face with a selfie

Photo by Julián Gentilezza on Unsplash

The statistic reveals that selfies usually get 38% more "I like" than photos of food, sunsets, and puppies. Why not take advantage of this to get more I like you, increase commitment, and make yourself more visible to potential followers? In social networks, people want to know the person behind the profile. Therefore, it would be a great idea to show your face when it comes to telling something about your business, plans, campaigns, employees, and special offers. For example, when presenting new products and services, share the process "behind the scenes" etc.

One of the best examples of doing this is the makeup tutorials of Rihanna and Vogue, in which Fenty Beauty cosmetics are promoted. Thousands of fans follow the Instagram page of this brand and its YouTube channel not to miss a single makeup tutorial. As a result, the number of followers, as well as the amount of income, continues to grow. Is magic? Do not! It's marketing.


7. Invest in advertising

Photo by NeONBRAND on Unsplash

If your account is ready to be shown to a broader audience, it's time to promote it. The idea that launching an advertising campaign on Instagram is a very complicated task and a myth because this social network completes the most complicated part of the process for you. There are different types of ads on this platform, from image ads and multi-photo carousels to Instagram story ads. Whichever model you choose, the most important thing is to find the target audience. It is possible to train your target audience independently by mentioning the age, gender, and interest needed. For example, one owner of a sportswear store in San Francisco serves primarily millennial's, that is, generation Z, who live in San Francisco and regularly attend a gym or sports club.

Also, it is essential to know what kind of content your target audience prefers to see. To understand the preferences of the target audience, analyze what types of publications generate more participation (I like you, comments, republications, actions). Also, you can use surveys to know these preferences directly. Examine what your competitors publish and how their followers react to different types of content.


8. Use other social networking platforms to promote your Instagram profile

Photo by NordWood Themes on Unsplash

If you have some other channels that can direct traffic to your Instagram, use it. Well-developed social media platforms, the YouTube channel, Facebook, WhatsApp, and the website can "share" some followers with your Instagram profile.

One of the ways to promote your Instagram activity is to implement your feed in the design of the website. Some bloggers add their Instagram feed at the bottom of the page. He moves and slowly shows all his photos. Other options are to add a nickname to the biography of the website, to the description of the video, share posts on Facebook, mention your nickname in the articles, etc. Speakers at events tend to encourage the audience to follow their social media profiles to find more relevant information. This also brings traffic to Instagram. Also, links to social media profiles are an essential part of the email marketing profile. Often they are incorporated in the footnotes of the emails. Do not underestimate the power of your email list.


9. Collaborate with other brands and bloggers

Traffic can also come from charitable contributions. In addition to attracting new followers, the advantage of the co-marketing campaign is its profitability. It is much easier to finance an attack or a project together with another brand or blogger than doing it on your own. On the other hand, collaboration does not always require a substantial investment. It can have a form of co-written entries, takeovers of Instagram stories, IGTV videos, or live broadcasts with other brands.



10. Organize projects to build a long-term relationship with followers

Photo by Jo Szczepanska on Unsplash

Now the last but not the least important point of the strategy of attracting new followers on Instagram. It is about creating projects to reach new followers and spread information about your business to a broader audience. Instagram takeovers and getaways are particularly useful options. It makes sense to cooperate with bloggers and other well-known people and to turn them into the ambassadors of your brand. It is an efficient way to gain confidence because followers of Instagram stars often rely on the choice of their favorites and also try to familiarize themselves with the brand.


To get more followers in 2020 you should work hard and be creative. We wish you luck, inspiration and active followers!


Some interesting links to explore...

https://medium.com/@mudostudios/how-to-get-more-followers-on-instagram-in-2019-45e9855a0329

https://abranchofholly.com/blog/how-to-get-followers-on-instagram

https://www.oberlo.com/blog/how-to-get-followers-on-instagram

https://upleap.com/blog/how-to-get-more-instagram-followers-in-2019/

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Shelley's Social Media digital marketing for small businesses to online presence management | Proud Member of New Richmond Chamber of Commerce
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Shelley's Social Media digital marketing for small businesses to online presence management | Membership with Mount Horeb Area Chamber of Commerce