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How to Make Facebook Algorithms Work For Me 

Written By Nicole Williams 

You may have heard the word Algorithm floating around, a lot more recently. You probably have no idea how to pronounce it, let alone what it means. It's a big word that the internet has made known to us. That Algorithm controls what we see online; he's always changing and will block you if you make him mad. Oxford states the definition to be; a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer. So the Algorithm solves all of our problems then, right? Not really, it helps us to have the best user experience, to see what the Algorithm thinks we want to see based on recent searches, words spoken or posts liked.

Algorithms are continually changing, like every day. If you are posting on Facebook and no one is liking or commenting on your posts, that's the Algorithm's fault. BUT the Algorithm responds to YOUR actions. If you never "like" posts or pages, Facebook doesn't know what to do with you. Facebook looks for "signals" to help decide what to put in your newsfeed. They are always paying attention, though, which is why you will see ads pop up for that new Blender you talked to your co-worker about yesterday.

 

I hear people throw the word around because they know it means something related to social media. Not everyone truly understands what it does, let alone how important it is to businesses. Facebook has been changing since it began but has recently had to make several changes to keep the users safe and happy. Here's a great timeline that breaks down the changes over the years.

 

If you want the Algorithm to work for you and your business, you have to:

 

  • Be active on your pages and in your groups

  • Like, comment and share on your friends and followers posts

  • Add new friends and invite relevant ones to like your page

  • Keep your audience engaged

  • Use pictures, polls, and video to increase engagement

  • Check your analytics

Facebook’s algorithm for ranking and displaying content on your News Feed is based on four main factors:

 

  1. The Inventory of all posts available to show.

  2. Signals that tell Facebook what each post is.

  3. Predictions on how you will react to each post.

  4. A Final Score assigned to the content based on all factors considered.

 

Follow these few easy steps, which are pretty much what you should already be doing on Facebook, and watch your engagement grow. Expect to be happy with what show's up in your news feed too.

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Shelley's Social Media digital marketing for small businesses to online presence management | Proud Member of New Richmond Chamber of Commerce
Shelley's Social Media digital marketing for small businesses to online presence management | Membership With Wisconsin Women Entrepreneurs
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Shelley's Social Media digital marketing for small businesses to online presence management | Membership with Mount Horeb Area Chamber of Commerce