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Chapter 01

Your template for a digital marketing strategy (also called "The Customer Value Journey")

This is the beginning and end of internet marketing...

With a Customer Value Journey, you can build a connection with new leads and turn them into loyal customers who buy from you again and again.

This Journey is the process that every prospect goes through to become a new customer.

It's how people you don't know buy from you and, finally, become huge fans of your business.

Marketing is not a one-step process, which is a hard truth to face. On the way to a sale or ad, there are eight steps you need to take into account.


I have good news, though. If you understand this digital marketing strategy, also called the Customer Value Journey, you can build your business so that people move through the steps in this plan in a predictable way.

In other words, you won't have to worry about whether or not you'll get leads. You won't have to cross your fingers and hope that people will buy from you. When you know how the Customer Value Journey works, even reviews and recommendations will happen on their own.

At DigitalMarketer, everything we do is based on a strategy called the Customer Value Journey. It's the blueprint that all other digital marketing disciplines and strategies are built on.

It's so important that we can definitely say this:

Marketing's job is to move leads and customers through each step of the Customer Value Journey in a smooth and subtle way.

"The job of marketing is to move prospects and customers through each step of the Customer Value Journey in a smooth and subtle way."

We'll start with a high-level map of the Customer Value Journey in this chapter. Then we'll go over each of the 8 steps, talk about the strategies you'll need to move people along the Journey, and look at case studies so you can see it in action.

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