Bing Ads has less competition and cheaper CPC’s.
Most businesses think of Bing Ads later, but they should really consider it sooner. Bing Ads utilizes a similar auction as Google Ads does, so the advertisers on Bing have various benefits from lack of competition, such as better ad positions and cheaper costs per click.
Bing Ads offers more control in the campaigns.
Bing allows you to assign different campaigns to different time zones.
Bing Ads has better device targeting options.
Bing advertisers can still exclude desktop and tablet traffic from their campaigns. It's even possible to target mobile devices using select operating systems
Bing Ads offers the opportunity for transparency and more control
This option allows users the flexibility of targeting just Bing, just search partners, or both, at the ad group level.
Bing Ads has better social extensions
Bing began testing automated social extensions by showing the number of Twitter followers next to their ads. Google shows Google My Business and that's it.
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Evaluate what strategy is best for you and your business
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